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The Tideline Project

Agency: 
Published/Aired: 
July 2010
Description: 

Hundreds of mussels from the city’s ocean were recycled from local restaurants to create tidelines in the downtown core. These tidelines served as both a reminder and warning.

Global warming is closer than you think.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice, Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice

Comments (18)

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Highest Rated

Guest's picture
Guest

Well . its just an execution of
something we know.

that does not activate or touches
annyone, as seen in the movie.

It does not awnser the question
asked in the beginning. WHAT
COUSES GLOBAL WARMING.

looks good for a home made prop.

Guest's picture
Guest

Me encantó la bajada!!!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Yes. Yes. Frikkin' YES.

Beautiful thinking.

This is why we love this job.

Remember?

The Jobless Writer
Will Think for Salary

spacemanghandi's picture
spacemanghandi
Activity Score 156

Great!

F.Abboud's picture
F.Abboud
Activity Score 218

Smart one! Well done guys

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

First part was boring. We know all that. But good idea =) Lovely. And kudos for the work put into this.

Hibon's picture
Hibon
Activity Score 3736

nice idea.... and i agree with www.jackmancer.com : "And kudos for the work put into this."

Simple ideas are the best !

Sushi lover's picture
Sushi lover
Activity Score 907

very nice idea

Dream needs to be big!

TommyO's picture
TommyO
Activity Score 1866

If only people weren’t laughing at it and walk away.

Guest's picture
Guest

very nice

kalpesh78's picture
kalpesh78
Activity Score 2578

Nothing original about this idea. its just the execution.

There have been enough Press advertising on this idea.
There was an ambient idea too with 'Danger mark' of the water level painted on things in the city like lamp posts, walls, doors etc.

Good try though.

ideas....30 minutes nahi toh free.

yaper's picture
yaper
Activity Score 23

nice thinking! very direct execution of raising awareness.

Guest's picture
Guest

it's so touching...!!!!!!

Johnny on the spot's picture
Johnny on the spot
Activity Score 52

Must have been hard work. Great job

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

verrry nice

Guest's picture
Guest

Are you guys serious? You like this idea? Oh sure..after somebody explains it to you thern you understand it. Mussels on a pole? I wouldn't even think global warming. Maybe high-tide, low-tide...but probably not even that. It looks like mold or garbage or a rotting piece of lumber to me. If someone has to explain something to you in order for you to get it then it fails.

Guest's picture
Guest

Thank you Guest your mother must be proud...

Guest's picture
Guest

Global warming is a hoax.

Guest's picture
Guest

Well . its just an execution of
something we know.

that does not activate or touches
annyone, as seen in the movie.

It does not awnser the question
asked in the beginning. WHAT
COUSES GLOBAL WARMING.

looks good for a home made prop.

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