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David Suzuki: The Tideline Project

Global warming is closer than you think.

Hundreds of mussels from the city’s ocean were recycled from local restaurants to create tidelines in the downtown core. These tidelines served as both a reminder and warning.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice, Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice
Published: July 2010

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18 comments

Guest's picture
Guest

Me encantó la bajada!!!

Roger Keynes's picture
Roger Keynes
5498 pencils

Yes. Yes. Frikkin' YES.

Beautiful thinking.

This is why we love this job.

Remember?

Will Think for Salary

spacemanghandi's picture
spacemanghandi
156 pencils

Great!

F.Abboud's picture
F.Abboud
218 pencils

Smart one! Well done guys

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

First part was boring. We know all that. But good idea =) Lovely. And kudos for the work put into this.

Hibon's picture
Hibon
3731 pencils

nice idea.... and i agree with www.jackmancer.com : "And kudos for the work put into this."

Simple ideas are the best !

Sushi lover's picture
Sushi lover
905 pencils

very nice idea

Dream needs to be big!

TommyO's picture
TommyO
1866 pencils

If only people weren’t laughing at it and walk away.

Guest's picture
Guest

very nice

kalpesh78's picture
kalpesh78
2580 pencils

Nothing original about this idea. its just the execution.

There have been enough Press advertising on this idea.
There was an ambient idea too with 'Danger mark' of the water level painted on things in the city like lamp posts, walls, doors etc.

Good try though.

ideas....30 minutes nahi toh free.

yaper's picture
yaper
23 pencils

nice thinking! very direct execution of raising awareness.

Guest's picture
Guest

it's so touching...!!!!!!

Johnny on the spot's picture
Johnny on the spot
52 pencils

Must have been hard work. Great job

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

verrry nice

Guest's picture
Guest

Are you guys serious? You like this idea? Oh sure..after somebody explains it to you thern you understand it. Mussels on a pole? I wouldn't even think global warming. Maybe high-tide, low-tide...but probably not even that. It looks like mold or garbage or a rotting piece of lumber to me. If someone has to explain something to you in order for you to get it then it fails.

Guest's picture
Guest

Thank you Guest your mother must be proud...

Guest's picture
Guest

Global warming is a hoax.

Guest's picture
Guest

Well . its just an execution of
something we know.

that does not activate or touches
annyone, as seen in the movie.

It does not awnser the question
asked in the beginning. WHAT
COUSES GLOBAL WARMING.

looks good for a home made prop.

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