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David Suzuki: The Tideline Project

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Your rating: None Average: 8.6 (85 votes)

Global warming is closer than you think.

Hundreds of mussels from the city’s ocean were recycled from local restaurants to create tidelines in the downtown core. These tidelines served as both a reminder and warning.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice, Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice
Published: July 2010

18 Comments

Guest's picture
Guest | Fri, 2010-09-17 19:36

Me encantó la bajada!!!

Roger Keynes's picture 4088 pencils
Roger Keynes | Sat, 2010-09-18 00:39
9

Yes. Yes. Frikkin' YES.

Beautiful thinking.

This is why we love this job.

Remember?

Will Think for Salary

spacemanghandi's picture 156 pencils
spacemanghandi | Sat, 2010-09-18 05:17
8

Great!

F.Abboud's picture 218 pencils
F.Abboud | Sat, 2010-09-18 05:43

Smart one! Well done guys

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Sat, 2010-09-18 10:19

First part was boring. We know all that. But good idea =) Lovely. And kudos for the work put into this.

http://jackmancer.com/
http://twitter.com/jackmancer/

Hibon's picture 3609 pencils
Hibon | Sat, 2010-09-18 11:53
7

nice idea.... and i agree with www.jackmancer.com : "And kudos for the work put into this."

Simple ideas are the best !

Sushi lover's picture 895 pencils
Sushi lover | Sat, 2010-09-18 12:09

very nice idea

Dream needs to be big!

TommyO's picture 1878 pencils
TommyO | Sat, 2010-09-18 12:16

If only people weren’t laughing at it and walk away.

That's me!
http://blog.tapuz.co.il/wranger

Guest's picture
Guest | Sat, 2010-09-18 21:25
10

very nice

kalpesh78's picture 2096 pencils
kalpesh78 | Mon, 2010-09-20 01:19

Nothing original about this idea. its just the execution.

There have been enough Press advertising on this idea.
There was an ambient idea too with 'Danger mark' of the water level painted on things in the city like lamp posts, walls, doors etc.

Good try though.

ideas....30 minutes nahi toh free.

yaper's picture 23 pencils
yaper | Mon, 2010-09-20 15:20
9

nice thinking! very direct execution of raising awareness.

Guest's picture
Guest | Mon, 2010-09-20 21:37
10

it's so touching...!!!!!!

Johnny on the spot's picture 29 pencils
Johnny on the spot | Tue, 2010-09-21 03:28

Must have been hard work. Great job

Miss Copywriter 22's picture 177 pencils
Miss Copywriter 22 | Wed, 2010-09-22 05:11

verrry nice

Guest's picture
Guest | Wed, 2010-09-22 14:29

Are you guys serious? You like this idea? Oh sure..after somebody explains it to you thern you understand it. Mussels on a pole? I wouldn't even think global warming. Maybe high-tide, low-tide...but probably not even that. It looks like mold or garbage or a rotting piece of lumber to me. If someone has to explain something to you in order for you to get it then it fails.

Guest's picture
Guest | Wed, 2010-09-22 16:11

Thank you Guest your mother must be proud...

Guest's picture
Guest | Wed, 2010-10-27 14:48

Global warming is a hoax.

Guest's picture
Guest | Thu, 2010-10-28 04:51

Well . its just an execution of
something we know.

that does not activate or touches
annyone, as seen in the movie.

It does not awnser the question
asked in the beginning. WHAT
COUSES GLOBAL WARMING.

looks good for a home made prop.

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