David Suzuki: The Tideline Project

Global warming is closer than you think.

Hundreds of mussels from the city’s ocean were recycled from local restaurants to create tidelines in the downtown core. These tidelines served as both a reminder and warning.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice, Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice
Published: July 2010


Guest's picture

Me encantó la bajada!!!

Roger Keynes's picture
Roger Keynes
5498 pencils

Yes. Yes. Frikkin' YES.

Beautiful thinking.

This is why we love this job.


The Jobless Writer
Will Think for Salary

spacemanghandi's picture
156 pencils


F.Abboud's picture
218 pencils

Smart one! Well done guys

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

First part was boring. We know all that. But good idea =) Lovely. And kudos for the work put into this.

Hibon's picture
3736 pencils

nice idea.... and i agree with www.jackmancer.com : "And kudos for the work put into this."

Simple ideas are the best !

Sushi lover's picture
Sushi lover
907 pencils

very nice idea

Dream needs to be big!

TommyO's picture
1866 pencils

If only people weren’t laughing at it and walk away.

Guest's picture

very nice

kalpesh78's picture
2580 pencils

Nothing original about this idea. its just the execution.

There have been enough Press advertising on this idea.
There was an ambient idea too with 'Danger mark' of the water level painted on things in the city like lamp posts, walls, doors etc.

Good try though.

ideas....30 minutes nahi toh free.

yaper's picture
23 pencils

nice thinking! very direct execution of raising awareness.

Guest's picture

it's so touching...!!!!!!

Johnny on the spot's picture
Johnny on the spot
52 pencils

Must have been hard work. Great job

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

verrry nice

Guest's picture

Are you guys serious? You like this idea? Oh sure..after somebody explains it to you thern you understand it. Mussels on a pole? I wouldn't even think global warming. Maybe high-tide, low-tide...but probably not even that. It looks like mold or garbage or a rotting piece of lumber to me. If someone has to explain something to you in order for you to get it then it fails.

Guest's picture

Thank you Guest your mother must be proud...

Guest's picture

Global warming is a hoax.

Guest's picture

Well . its just an execution of
something we know.

that does not activate or touches
annyone, as seen in the movie.

It does not awnser the question
asked in the beginning. WHAT

looks good for a home made prop.

Log in or register to post comments