David Cornfield Melanoma Fund: Dots on a Mountain

The David Cornfield Melanoma Fund (DCMF) recently launched an awareness event at Blue Mountain to highlight the dangers of sun exposure in the winter and to support their overall campaign of making melanoma disappear forever.

Advertising Agency: ThreeTimesThree, Toronto, Canada
Creative Directors / Art Directors / Copywriters / Photographers: Craig Markou, Mark Tawse-Smith, Wade Makarus
Editor: Chris Reesor / Asylum Artists
Published: January 2013

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MrPotatoHead's picture
153 pencils

What the?

morse's picture
15117 pencils

How would the skiers know what this is about?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
25708 pencils

I fully agree.

ThreeTimesThree's picture
2 pencils

Thanks for the comments. At the bottom of the hill, the skiers encountered the Melanoma Base Camp where they received sunscreen, lip balm and informational brochures. All of our materials were had the same polka dot design. For more details about the campaign go to .

CACAHD's picture
1712 pencils

Complicated link. Ski, melanoma, painted black rounds... why!

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