Daishin CMA Account: Penny
Did you drop a coin?
You've got a Penny-saving-instinct, We've got a Penny-returning-instinct. Better CMA account interest rate, 5.25%/y
Advertising Agency: Daehong Communications, Seoul, S.Korea
Creative Director: Haewon Chung
Art Director: Keunhye Lee
Copywriter: Kikwan Lee, Joohye Yoon, Heejin Park
Account Executive: Dudo Yang
Released: December 2008


9 Comments
penny is 10won.
500won is more like quarter.
clever. advertising is forever finding new ways to get your attention, and in the process, teaching humans to filter out even more noise, like these...
mwahahah, awesome.
awsome just freakin awsome.... I just can't but admire the person who came up with this idea...
"I love big ideas and I cannot lie" lol
smart
good one
fkn smart!
That's a really cool idea, and I love the ads that show the results of the campaign.
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.
clever , cool
bite me