Daihatsu Cuore: A lot less thirsty

Advertising Agency: DRAFTFCB, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Graphics: Nicolaj Förderer
Account Supervisors: Christoph Bögli
Released: November 2008

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28 comments

ORISHAS76's picture
ORISHAS76
344 pencils

Me gusta!!!!

Guest's picture
Guest

I love it. This is the sort of thing that I'd totally gravitate towards if I was a consumer.

marcel7's picture
marcel7
996 pencils

Very, very nice.

Guest's picture
Guest

Seen – many times in ads.

Guest's picture
Guest

In ads is one thing. Ambient in real is quite another.

David Madden.

Guest's picture
Guest

I agree with you – but in don't like this translations. Too obvious.

Guest's picture
Guest

I like it. It's the opposite of the Mini campaign—— showing big objects. The ones they made with the super big public phone, newspaper vending machine, etc.

Guest's picture
Guest

Is the gas station the best place for car ads? People who need gas already have cars. Concept is ok, but i would change the place. Maybe bus station, or on buses, near the fuel ... (intake, infusion - damn i have no idea how to translate that hole where you puting gas pipe:)

whitespace's picture
whitespace
1953 pencils

could be a car owner looking to lower his fuel consumption, no?

kalpesh78's picture
kalpesh78
2580 pencils

newer owners would've noticed the small pumps. only if the sticker on it was a board overhead.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

very good, works fine for me

Guest's picture
Guest

I really don't know – the idea is fine and works. But its nothing emersed.

527jellybeans's picture
527jellybeans
50 pencils

i like the fact that there are flyers attached to the installation for interested passer-bys.
Nice =)

Guest's picture
Guest

nice

Guest's picture
Guest

nice job

Guest's picture
Guest

nice job.

Guest's picture
Guest

Well done Zurich.

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice!

AdvMan's picture
AdvMan
299 pencils

Good job.
Place choices very effective for the product message

İyi Reklam, Kötü Reklam
www

Guest's picture
Guest

No cellphones sign in the real pump.
No cigarrets sign in the small.

Lol!!! cel not blows gasoline. =)

Guest's picture
Guest

I would mistake the small gas station as a trash bin.

Guest's picture
Guest

Verry good IDEA. :)))

Guest's picture
Guest

just great!!

Guest's picture
Guest

love it

Guest's picture
Guest

Great idea. Very simple, clear message.

Guest's picture
Guest

Molto carino. Bravi.

Saluti, Cristian Loi

Ahasan's picture
Ahasan
32 pencils

it makes the point very clear... good job guys

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Sweet!, but it must be careful not to be misconstrued by ordinary consumers...

I like it...

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