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Daihatsu Cuore: A lot less thirsty

Daihatsu Cuore: A lot less thirsty
Your rating: None Average: 7.5 (49 votes)

Advertising Agency: DRAFTFCB, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Graphics: Nicolaj Förderer
Account Supervisors: Christoph Bögli
Released: November 2008

Comments

ORISHAS76's picture 343 pencils
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I love it. This is the sort of thing that I'd totally gravitate towards if I was a consumer.

marcel7's picture 923 pencils

Very, very nice.

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Seen – many times in ads.

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In ads is one thing. Ambient in real is quite another.

David Madden.

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I agree with you – but in don't like this translations. Too obvious.

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I like it. It's the opposite of the Mini campaign—— showing big objects. The ones they made with the super big public phone, newspaper vending machine, etc.

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Is the gas station the best place for car ads? People who need gas already have cars. Concept is ok, but i would change the place. Maybe bus station, or on buses, near the fuel ... (intake, infusion - damn i have no idea how to translate that hole where you puting gas pipe:)

whitespace's picture 2061 pencils

could be a car owner looking to lower his fuel consumption, no?

kalpesh78's picture 1248 pencils

newer owners would've noticed the small pumps. only if the sticker on it was a board overhead.

ideas....30 minutes nahi toh free.

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8

very good, works fine for me

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I really don't know – the idea is fine and works. But its nothing emersed.

527jellybeans's picture 50 pencils

i like the fact that there are flyers attached to the installation for interested passer-bys.
Nice =)

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9

nice

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10

nice job

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10

nice job.

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Well done Zurich.

LeeHarvey's picture 1841 pencils
8

Nice!

AdvMan's picture 299 pencils

Good job.
Place choices very effective for the product message

İyi Reklam, Kötü Reklam
www

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No cellphones sign in the real pump.
No cigarrets sign in the small.

Lol!!! cel not blows gasoline. =)

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I would mistake the small gas station as a trash bin.

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10

Verry good IDEA. :)))

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10

just great!!

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love it

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Great idea. Very simple, clear message.

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Molto carino. Bravi.

Saluti, Cristian Loi

Ahasan's picture 32 pencils
8

it makes the point very clear... good job guys

Spoonfeederxxx's picture 428 pencils

Sweet!, but it must be careful not to be misconstrued by ordinary consumers...

I like it...

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