Daihatsu Cuore: A lot less thirsty
Advertising Agency: DRAFTFCB, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Graphics: Nicolaj Förderer
Account Supervisors: Christoph Bögli
Released: November 2008
28 Comments
Me gusta!!!!
www.joancordoves.blogspot.com
I love it. This is the sort of thing that I'd totally gravitate towards if I was a consumer.
Very, very nice.
Seen – many times in ads.
In ads is one thing. Ambient in real is quite another.
David Madden.
I agree with you – but in don't like this translations. Too obvious.
I like it. It's the opposite of the Mini campaign—— showing big objects. The ones they made with the super big public phone, newspaper vending machine, etc.
Is the gas station the best place for car ads? People who need gas already have cars. Concept is ok, but i would change the place. Maybe bus station, or on buses, near the fuel ... (intake, infusion - damn i have no idea how to translate that hole where you puting gas pipe:)
could be a car owner looking to lower his fuel consumption, no?
newer owners would've noticed the small pumps. only if the sticker on it was a board overhead.
ideas....30 minutes nahi toh free.
very good, works fine for me
I really don't know – the idea is fine and works. But its nothing emersed.
i like the fact that there are flyers attached to the installation for interested passer-bys.
Nice =)
nice
nice job
nice job.
Well done Zurich.
Nice!
Good job.
Place choices very effective for the product message
İyi Reklam, Kötü Reklam
www
www.fikirbenim.blogspot.com
No cellphones sign in the real pump.
No cigarrets sign in the small.
Lol!!! cel not blows gasoline. =)
I would mistake the small gas station as a trash bin.
Verry good IDEA. :)))
just great!!
love it
Great idea. Very simple, clear message.
Molto carino. Bravi.
Saluti, Cristian Loi
it makes the point very clear... good job guys
Sweet!, but it must be careful not to be misconstrued by ordinary consumers...
I like it...