D&AD: Pencil traffic-cones

Traffic cones were custom-painted to mimic the coveted D&AD (Design & Art Direction) award show pencils.

Advertising Agency: KNARF New York, USA
Creative Director: Frank Anselmo
Copywriters: Frank Anselmo
Art Directors: Frank Anselmo
Photographer: Billy Siegrist

Related videos by Shutterstock

25 comments

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

This is pretty pap. Not really doing it for me at all. Am I missing the point? Only I can't seem to see one.

We're going to need more lube.

anotheropinion's picture
anotheropinion
132 pencils

Clever. You must know what the D&AD awards look like to appreciate this.
People not in the ad biz surely won't get it. I didn't get it until I zoomed in
and saw the award icons on the bottom. Very smart to include those.
Sure it was a hit with people in the UK. I've never seen traffic cones used before
so for that I give it kudos. A graphic & simple way to remind trade folk about the prestigious show.
It works. The more I look at it, the more I like it. Traffic-cones to get traffic? Get it? Great!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I disagree, sure everyone knows what the D&AD pencil awards look like, but how is this ad doing anything special? A traffic cone to represent getting traffic? that's not how they work so that's wrong. It's nothing special, and certainly not a D7AD winning award. Still maintain that its utter pap.

We're going to need more lube.

doubleoseven's picture
doubleoseven
106 pencils

Nice. And yes, the simple ideas are best.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

And when the next One Show deadline nears, they can just glue them together end to end and re"custom-paint" it to mimic the coveted......... ahhh, forget it, I'm wasting my time here.

jackmoore257's picture
jackmoore257
203 pencils

Wow, I'm constantly surprised by all the haters on this site. Or am I?
Criticism supposed to be constructive. Just saying you dislike something gives nothing to the many readers who invest time in the site. This idea is damn good in my book!

CDDVD's picture
CDDVD
14 pencils

bad mimics...they don't even look liek pencils...who is your tg?

CDDVD's picture
CDDVD
14 pencils

won't get a D & AD might win something at the afghan advetising awards

anotheropinion's picture
anotheropinion
132 pencils

I have an idea that will improve this site. Anyone who posts comments should have to show some of their own work? Who care's about criticism if it comes from people who have never done anything great themselves?
This piece in more of a graphic solution. Nothing too deep or thought-provoking here. But what's wrong with that? Very nice. Simple and it works. Great.

gmint7's picture
gmint7
2685 pencils

:::J:::

but it don't look like a pencil!!!??
even the tip isnt sharp

:::J:::

Guest's picture
Guest

But not every pencil in the box is sharp:)
This is cool.

Guest's picture
Guest

This is crap.

anotheropinion's picture
anotheropinion
132 pencils

Good Point! (Pun most definitely intended)

Guest's picture
Guest

Anotheropinion, I praise you for your comments. I could not have said it better.
People critique about the point not being sharp? Are you kidding?
So were they suppose to make a new cone with a pointier top rather than use a real cone?
Du? I'm going to quit reading comments on this site. It's just pathetic.
These are really cool. The first thing to catch my eye on the entire page. That counts for something.

Guest's picture
Guest

I like it.

Guest's picture
Guest

This is just terrible.

Schizzy's picture
Schizzy
205 pencils

It's frivolous advertising at the most.

I suppose everyone can agree with me when I say that every ad must communicate a message. In this case, it's a call for entries. But why a traffic cone? How does it relate to the message, or enhance it in a way that makes it arresting?

Traffic cones are used to redirect traffic, or indicate no-go zones. If it said something like, "Geniuses beyond this point" or "Bright minds, this way" it might have been acceptable. But to just paint a traffic cone as say "ENTRY DEADLINE 1-10" makes little sense, if not none at all. Money might have been better spend printing black and yellow posters with the D&AD logo and a call for entries instead.

Maybe this would work if it was targeted at ad agencies by placing it at every agency's doorstep. 'Cause every ad man (or woman) knows what a Black Pencil or Yellow Pencil. But then again, D&AD goes beyond just advertising and celebrates a variety of other commercial art forms, e.g. packaging, video games, interior design, etc. Now you'd have to place this thing at their doorsteps too. And the cost alone to produce this at scale would be too prohibitive, given the extreme breadth of what D&AD covers.

Okay, enough of me ranting. I've given my reasons. Now to give others a chance tear it down.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I think you've hi the nail on the head there.

I think so many people are wet for this simply because it has D&AD in it. Must be some sort of blind loyalty.

It really is piss poor.

We're going to need more lube.

Guest's picture
Guest

@ guest comment up above that says:

"People critique about the point not being sharp? Are you kidding?
So were they suppose to make a new cone with a pointier top rather than use a real cone?"

No.

The fact that it doesn't have remotely the same proportions or shape added to the fact that a traffic cone doesn't actually make any sense means that...they shouldn't have used a cone at all.

They shouldn't manufacture a slightly different D&AD looking cone. Because then you would loose the what identifies the cone as the cone - and one would assume they were using the cone for a reason? Otherwise it could just have been anything. So that is why it doesn't work.

The cone makes no sense - this isn't road safety awards. Cones divert or stop the flow of traffic in conjunction with road signs. There are no signs here, you aren't being re-directed anywhere and the only reason you would stop is to shrug your shoulders.

So do you see that no-one is saying they should have a point... they are saying that:

A: They do not look like D&AD pencils enough to warrent use.
B: Even if D&AD pencils looked exactly like traffic cones - what is the association/message?
C: Where is the twist that pulls the visual and the message together?

By your reasoning you could just have coloured anything vaguely pencil shaped like a D&AD pencil then sent it to people with a closing date.

That isn't an idea.

If you did it with maybe 100 different items of all different sizes and every agency would get randomly selected ones... then you had a message saying something about 'there's only one D&AD pencil - entry deadline' then you might have something.

Then you'd be playing on the fact that the objects look nothing like the pencil (except in colour) and that everyone wants one and maybe be having pop at other awards and acting a bit superior. I don't know... I'm just thinking out loud.

But just picking a 'thing' and painting it 'D&AD' colours and then saying

"Well what are we supposed to do??!! Make a special thing that looks a bit more like the pencil but not like the random thing we picked anymore!!"

Do you see how that doesn't make sense? Why pick the 'thing' in the first place if it makes no sense?

Guest's picture
Guest

@ guest comment up above that says:

"People critique about the point not being sharp? Are you kidding?
So were they suppose to make a new cone with a pointier top rather than use a real cone?"

No.

The fact that it doesn't have remotely the same proportions or shape added to the fact that a traffic cone doesn't actually make any sense means that...they shouldn't have used a cone at all.

They shouldn't manufacture a slightly different D&AD looking cone. Because then you would loose the what identifies the cone as the cone - and one would assume they were using the cone for a reason? Otherwise it could just have been anything. So that is why it doesn't work.

The cone makes no sense - this isn't road safety awards. Cones divert or stop the flow of traffic in conjunction with road signs. There are no signs here, you aren't being re-directed anywhere and the only reason you would stop is to shrug your shoulders.

So do you see that no-one is saying they should have a point... they are saying that:

A: They do not look like D&AD pencils enough to warrent use.
B: Even if D&AD pencils looked exactly like traffic cones - what is the association/message?
C: Where is the twist that pulls the visual and the message together?

By your reasoning you could just have coloured anything vaguely pencil shaped like a D&AD pencil then sent it to people with a closing date.

That isn't an idea.

If you did it with maybe 100 different items of all different sizes and every agency would get randomly selected ones... then you had a message saying something about 'there's only one D&AD pencil - entry deadline' then you might have something.

Then you'd be playing on the fact that the objects look nothing like the pencil (except in colour) and that there is only one real pencil so you need to get your entries in and maybe be having pop at other awards and acting a bit superior. I don't know... I'm just thinking out loud.

But just picking a 'thing' and painting it 'D&AD' colours and then saying

"Well what are we supposed to do??!! Make a special thing that looks a bit more like the pencil but not like the random thing we picked anymore!!"

Do you see how that doesn't make sense? Why pick the 'thing' in the first place if it makes no sense?

jackmoore257's picture
jackmoore257
203 pencils

When people invest this much time talking about an idea,
that means there's something unique about it. I think it's great!
Keep talking. Keep talking. Keep talking.
That's exactly what great advertising makes people do.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

You should probably go ALL THE WAY BACK to the more earlier ads on this site that were just HORRIBLE and people kept posting comments on the work endlessly...

adsrule's picture
adsrule
181 pencils

Talk about over-thinking. They're just cones that resemble the awards. That's it. And they seem to have been used just as a sign to make the point. Simple. Great!

adsrule's picture
adsrule
181 pencils

I love seeing D&AD promos, posters etc. This is one of the most original I've seen.

gmint7's picture
gmint7
2685 pencils

:::J:::

I love it too
especially almost ANything that has d&ad logos.

:::J:::

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments