Advertisement

Comments (13)

Log in or register to post comments

Highest Rated

mauroxxx's picture
mauroxxx
Activity Score 539

it is for a cream "Ponds - Anti Age"

jason argonaut's picture
jason argonaut
Activity Score 28

Brilliant. If this is 70s, then you are jurassic age.

fractalrene's picture
fractalrene
Activity Score 1504

That's just an idea, it needs more work.

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

translations anyone?

mauroxxx's picture
mauroxxx
Activity Score 539

it is for a cream "Ponds - Anti Age"

daniel ieraci's picture
daniel ieraci
Activity Score 333

I don't even need the translation to understand the idea. To be honest, I kind of feel like most people wouldn't actually understand the representation of a folded curtain equating to wrinkles, I would assume they'd just see it as a product placement ad.

muxa's picture
muxa
Activity Score 602

Is about a anti-age product. The woman "looks" older or younger when the curtain is opened or closed.
That sucks so much. Terrible. Terrible. Terrible.

Wordnerd's picture
Wordnerd
Activity Score 6692

it's just an ad printed on a curtain! of course there will be crumples if opened and no crumples if closed. to think anyone will get the connection to the produkt is just sad

adrianapr's picture
adrianapr
Activity Score 1238

daniel and wordnerd are completely right.
first of all wrinkles are not just vertical (or "folded").
second, the ad is just placed there, that's all.
third, when you open the curtain and go in (or out) you're not looking at it anymore so anyway you won't see the "effect" the creatives wished.

too forced, too bad.

Tincho's picture
Tincho
Activity Score 1093

Agree.

It looks like a good idea at first, but its not.

FarFromFlorida's picture
FarFromFlorida
Activity Score 104

Unless O&M is a student with the same name as a fairly big international agency, then I think someone should have done their research:

WON IN F********ING CANNES 1 OR 2 YEARS AGO.

Done for Nives where they used curtains in a cinema to create wrikles

http://www.coloribus.com/paedia/prints/2007/8/20/190884/

A bit different but using curtains to create wrinkles has been done!

Wordnerd's picture
Wordnerd
Activity Score 6692

And that is the difference between a great ad and and one that sucks by thinking further. thanks for the link!

tigre del norte's picture
tigre del norte
Activity Score 12

esto funcionaria para una crema que te hace mas viejo(a)

absoluties's picture
absoluties
Activity Score 504

I was trying to see what it is about, trying hard, but then I looked back, and I went, what!!! That's it!!!! Just wasted a precious moment, not worth while.

Advertisement