Zoo Curitiba now offers night tours.
Advertising Agency: Master, Curitiba, Brazil
Creative Directors: Luciano Toaldo, Claudio Freire
Art Director: Caique Mazanek
Copywriter:Marco Pupo
Released : January 2008
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22 Comments
It's really nice, presuming that the special light bulbs are switched off before the film starts.
Really fucking nice!!!!!! Congratulations, one of the best things i had seen this year.
Good idea, but this would piss me off.
--
brandon
www.brandonknowlden.com
looks like bad photoshop to me.
but if you guys really puled it off, congratulations!
How can it be bad photoshop? They're a bunch of cut-out stickers of eyes.
Creepy. Nice. I'd be impressed.
Reminds me of a night club I went to years ago with all these black lights everywhere. I'd never seen my teeth SO WHITE!!
Like someone said, provided these fluorescent stickers disappear after the trailers, I love the idea. This will definitely get people talking.
Good, good, good!
Hell Yeah!
daaaaaaaaaaaaaaamm gudddddddddddddd
RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa
Reminds me of the starting part of Scooby Doo cartoons!
But hey, great work fellas!
Nice idd, if you can only see it while the commercials are running, otherwise it would be pretty annoying
This is funny. It looks more like the humans going about their business (watching a movie) are the subject of scrutiny and the animals are the ones visiting the zoo.
Nice idea providing they weren't lit up during the movie. Otherwise I'd be well pissed off!
I laughed so hard that even in the ambient explanation picture, it is clearly showed that the people aren't looking at the ambient. How is it supposed to sell us the idea that it works.
I actually like it though.
-Tung
--good idea is enemy of great idea
Hmmn, actually I think I remember seeing a similar idea before a few weeks back...it was some sort of graphical tvc and some print executions. Very similar but cooool. Well, I guess great minds think alike!
www.michaelwongcc.com
I love this ad. It's one of i'd like to made.
Congratulations. Will win many awar all over the world.
I agree wit Panasit.. How are we suppose to believe that this ambient really truelly worked.. if the ppl there seemed like they didn't even notice it at all.. HMM this doesn't convince me.
well done!!!!
I loved it!
Yeah, isn't this a blatant copy of RMGs OBIE finalist ad? I'd seen that one at IMAX in Mumbai.
When doing copied work like this, and putting it up on this site, you guys should at least give a list of references. Honesty might actually be the best policy to avoid getting trashed in a public forum. C'mon, there's bound to be someone around who's seen the original.
I think it's better maked. The visual is better, and the material too. And i don't think the brazilian creatives stolled a idea maked 4 years ago in india.... Please guys.
Agreed, its done better, that's not going to make it any less of a copy.
This is impressive. The photographer should have shot the audience looking more appreciative.