Curitiba: Car screech mark

Ambient placed around areas where people often drink and drive.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Directors: Denilson Pucci
Art Director: Denilson Pucci
Copywriter: Cesar Noda
Illustrator: Roger "Olho" Wodzynski

Published: 
February 2010

11 comments

shortafella's picture
shortafella
1063 pencils

it has been done many many times

hufflepoff's picture
hufflepoff
430 pencils

difficult for people who are driving to notice

ivan's picture
ivan

Especially if they are drunk. ;)

I think it's meant for people who are still walking towards their cars.

whatthefudge's picture
whatthefudge
1266 pencils

Good one!

xcreativity's picture
xcreativity
2374 pencils

not new unfortunately

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prozac_republic's picture
prozac_republic
196 pencils

but it's a beautiful city.

добро пожаловать и наслаждается!
The Prozac Republic®

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Prozac, this is an ad site on a travel site...

This sucks...

Advertising isn't supposed to be camouflaged...

silvi's picture
silvi
4172 pencils

I think this is in the right place.

El Barto's picture
El Barto
111 pencils

I like the copy. Sure it can only be seen by pedestrians but the impact is nice.

bobby666's picture
bobby666
1460 pencils

nice way to put your message across.

Dzsoi's picture
Dzsoi
8008 pencils

Shouldn't the post be damaged? The message would be even more clear and the installation more flashy.

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