Cup Noodle Diet: Skirt

Cup Noodle is diet food and made for women who want to get themselves into shape.
and this is low in calories, with only 120kcal per a cup. In order to raise interest in pursuing Cup Noodle in a diet,
a image showing a girl naked below with a real skirt was installed in a telegraph pole.
and this shows the skirt was taken off by eating Cup Noodle.

Advertising Agency: Adrich, Seoul, Korea
Creative Director:Eun Myung hee
Art Directors: Hwang Dong-Eun, Yang Ji-Hyun, Hong-Ah-Ruem, Jang Yoon-Ho
Copywriter: Park Se-ra, Son Eun-Young
Photographers: Duke Lee, Lee Wook-Hyung
Additional credits: Choi Eui-Kyung, Jeon Jin-Soo, Sung Han-Seoung
Published: March 2011

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17 comments

jagadeesh's picture
jagadeesh
749 pencils

not clear.,couldn't get it.

yoono's picture
yoono
115 pencils

thank you for your comment :)

atb2005's picture
atb2005
13567 pencils

Unfortunate selection of photos for this case study. Men admiring the umm skirt, while women walking past it, seemingly disinterested. I hope it didn't get drenched in dog piss.

yoono's picture
yoono
115 pencils

thank you for your comment :)

bakamono's picture
bakamono
1006 pencils

Considering this is Korea they don't need to make up ads for this product. Most of the population is already on cup noodle diet. And no this crap is not good for you.

because therefore it is

Boxey's picture
Boxey
8885 pencils

Haha. True that.

yoono's picture
yoono
115 pencils

thank you for your comment :)

yoono's picture
yoono
115 pencils

but I don't understand what you said; "they don't need to make up ads for this product". and I can't make a head nor tail of only the reason people are already on a cup noodle diet. because of the reason, advertising agency in the world don't need to make up most of ads. eh?

jamesrothenburg's picture
jamesrothenburg
554 pencils

Poor.

yoono's picture
yoono
115 pencils

thank you for your comment :)

HappyHour's picture
HappyHour
2387 pencils

No wonder everyone's looking at the skirt - everything else is photoshopped in (poorly). Strange they went through this much work for a fake ad.

yoono's picture
yoono
115 pencils

thank you for your comment :)

luispiter's picture
luispiter
2756 pencils

me gusta mucho

yoono's picture
yoono
115 pencils

Thanks a lot!

yoono's picture
yoono
115 pencils

Thank you for all critics. we want lots of people to eat Cup Noodle and diet. we can take whatever you comment to our work. thank you again.

Glitz's picture
Glitz
2 pencils

I think this is kinda cute and creative, I'm a girl and it would get my attention, but I'm not sure how long the skirt would last out in the elements.

yoono's picture
yoono
115 pencils

I appreciate that you understood our work and had a good comment.
we also thought like that, so we executed this ads not a long time but only short term in case of what you worried about that problem. :D

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