27 comments

dievill's picture
dievill
153 pencils

Simple and nice, with a direct call to action.

Good work Rapp!!

Guest's picture
Guest

Unfold FedEx box in agency mailroom. Write. Carry outside to agency doorstep. Take photo. Post. Go to pub for a pint after a hard day's work.

Good work Rapp!

Guest's picture
Guest

Why is it that most people in this industry are so critical towards simple things like this???

At the end of the day this idea gets across its message. I mean come on, it costs nothing to do and shows that some people are proactive for doing these kind of things their clients. After all one or two extra donations a month is better than no donations!!!

The fact that people are commenting on this just helps with raising awareness for this worthwhile cause.

Guest's picture
Guest

I agree. I enjoy coming here to see interesting and innovative ads, but people seem to be so jaded and critical. Everything's been "done" or is boring in some people's eyes. I appreciate the comments that explain why people like or don't like something but the bashing just makes me tired of visiting this site sometimes.

I also agree that since that's where many homeless people sleep, it's a perfect place to put the "ad" so that people can get the image in their head/put themselves in the homeless person's shoes. Any help to their cause, and even thoughtful dialogue about it, is a good return on their investment.

Guest's picture
Guest

Do you like a ton of copy? Trying cramming it all on a cardboard box. Help homeless by making the visual more powerful. Firstidea.com

Guest's picture
Guest

I'm sure a realistic frozen corpse holding a sign would have been first choice, but I have a feeling these organizations need cost-effective adverts. As an ambient, the visual works in getting a message across. That visual being a bed which consists of cardboard on top of snow? It's just too bad it puts a downer on all the snow-time fun, like yellow snowballs to the face.

--THE GUEST

sneakyhands's picture
sneakyhands
1857 pencils

the voice is also wrong. it feels like a teenager is talking to me: "hello? it's called charity, durrrr." cardboard is a building material as well as canvas, so it's a let down when it just looks like a fallen sign. building a house or a fireplace might be a start, something you'd notice from across the street.

Guest's picture
Guest

"cardboard is a building material as well as canvas, so it's a let down when it just looks like a fallen sign." Cardboard is there to represent CARDBOARD! The main 'building material' for a bed for homeless people... thats why they used it. I dont understand how you dont get that?!....

kergu's picture
kergu
6790 pencils

it´s ok.

cullers's picture
cullers
332 pencils

It needs something to draw the eye down to it. My first impulse when seeing a piece of cardboard that functions as a homeless person's bed is not to walk on over and inspect it and since it is flat on the ground...

Guest's picture
Guest

Yo leo eso en la calle, y en serio, me impactaría.

Guest's picture
Guest

wow. super lame.

Guest's picture
Guest

Not very original. It's like the old story of the advertiser that instead of giving money to a blind homeless helped him writting on his cardboard "TODAY IS SPRING AND I CAN'T SEE IT" . This happened at the beginning of spring season in the park opposite his office.

Guest's picture
Guest

Krapp London

Guest's picture
Guest

tooo simple!

Guest's picture
Guest

Dumbass - it doesn't really matter that you can't see it 'from across the street'; ambient is more about creating an image for PR & online social networks - not who actually sees it live.

JxCx138's picture
JxCx138
152 pencils

wowwwwww!!!!!!!!!!!!!!!!

Hell yeah!!

ElAndres's picture
ElAndres
50 pencils

That's from london? That's student work.

Guest's picture
Guest

It looks like a primary school project...

Guest's picture
Guest

I live in London. It got on the TV news here. That's got to count for something.

A stranger abroad's picture
A stranger abroad
427 pencils

You are dead right. That does count for something.

boarderline's picture
boarderline
2 pencils

Why is it that most people in this industry are so critical towards simple things like this???

At the end of the day this idea gets across its message. I mean come on, it costs nothing to do and shows that some people are proactive for doing these kind of things their clients. After all one or two extra donations a month is better than no donations!!!

The fact that people are commenting on this just helps with raising awareness for this worthwhile cause.

cinnamon's picture
cinnamon
14 pencils

feel like im at a rugby match, all the professionals are in the stands and a bunch of idiots are on the field. Come on people, this is effective.

NICE!

Guest's picture
Guest

Really like it. I wouldn't like some of the people who posted comments as clients.

Guest's picture
Guest

As most of London's creatives stayed at home playing in their local parks on that snow filled Monday and Tuesday, it seems others managed to get to work and actually did something useful with the snow (rather than create phallic shaped snow sculptures)!

Also. It's great to see pro-active ideas, like these, followed through with very little spend/budget. Especially in a period when charitable donations, and charity advertising spend, is at a low.

It does exactly what it needs to do, no more, no less…

Well done Rapp!

Guest's picture
Guest

Try getting a job!

rachael.jones's picture
rachael.jones
50 pencils

hey real nice issue.
i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.

u can visit www.concernedcommunicatoraward.org for more details.

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