Most homeless people have moved on, but their problems haven't gone away.
Advertising Agency: WWAV Rapp Collins, London, UK
Creative Directors: Nick Platt, Barney Cockerell
Art Directors: Chris Coulson, Paul Turner
Copywriters: Amy Hornett, Magnus Thorne
Illustrator: Oscar Wilson
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9 Comments
I really like this. The lettering is reminiscent of 60's rock posters, which doesn't speak much to the subject, but it creates a great visual.
fuck, this is good!
~ old habits die hard, older ones never do ~
it's not that good. The idea seems mediocre and the execution lacks relevance. When it comes to making ads for charity organizations you want to be clear and simple. The way the type is laid out and the way the copy is written make this idea fairly obscure. I Agree, it looks really good, but is this really addressing the problem?
Fan-tas-tic!!
A diferent execution for a same and old idea.
These kind of art exist almost everywhere in Asia. It was a big hit in the late 80's. The shape is not even clear.
-Tung
--good idea is enemy of great idea
I don't see a crouching homeless person nor can I read anything. Maybe they're targeting graffiti artists.
I can barely read it. But I like this idea. It's a little tough as to what you are saying however.
wonderful also the copy,i like it .