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2.400 Bars / 2.400 Seats to fight cancer

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Published/Aired: 
September 2012
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Description: 

In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened.

Advertising Agency: Grey, Madrid, Spain
General Creative Director: Antonio Montero
Executive Creative Director: Enric Nel-lo
Creative Directors: María Salomón, Javier Monserrat
Art Directors: María Salomón, Ignacio Capelo, Jesús Martinez, Javier Maestro
Copywriters: Nuño Martín, Álvaro Montes
Photographer & Film: Attic Films

Comments (1)

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kleenex's picture
kleenex
41778 Activity Scores

interesting way to sell out a concert.

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