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Crane

Published/Aired: 
May 2006
Description: 

As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane.

Advertising Agency: IDB-FCB, Chile

Comments (3)

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Highest Rated

YFX's picture
YFX
Activity Score 398

Wins!!!

ozamu's picture
ozamu
Activity Score 60

DEJEN DE "ARMAR" TANTO ESCANDALO...LAS 2 PIEZAS DE LEGO ESTAN BUENAS TANTO LA DE OGILVY COMO LA DE IDB DRAFT FCB...ADEMAS AQUI EL QUE SE BENEFICIA SON LOS FESTIVALES QUE SIENDO TRUCHO O NO LE LEVANTAN UN POCO EL TRABAJO CREATIVO A ESTA PARTE LARGA DEL MUNDO LLAMADO CHILE. SOLO FALTA SACAR UN TRUCHO PARA PLAYMOBIL JEJEJEJE...BROMA...YA HAGAN LAS PACES....SALUDOS

ooops's picture
ooops
Activity Score 448

'As building companies in Chile don`t work on weekends'

by that, who's going to hang up those gigantic lego cube?

YFX's picture
YFX
Activity Score 398

Wins!!!

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