Advertisement

Cracks

Published/Aired: 
May 2006
Description: 

During several weeks, many stickers that looked like 3M Band Aids, were seen all over Santiago. They were placed on broken wondows and cracks on walls. That way, anyone passing by, would see the sticker and underneath it the brand's promise:

Fiap short list, Argentina
CD: Pancho González. AD: Keke Reyes. C: Andrés Zaldúa

Nexcare. First Aid Specialists.

Comments (5)

Log in or register to post comments

Highest Rated

amit parekh's picture
amit parekh
Activity Score 283

i like it..

Mystique's picture
Mystique
Activity Score 120

: : mystique : :

ozamu's picture
ozamu
Activity Score 60

TA MU GUENO...COMO DIRIA EL SR. BURNS: "¡¡¡¡¡EXCELENTE!!!!"

Pancho González's picture
Pancho González
Activity Score 9

I didn't know that it was done. Anyway, was shortlisted in Fiap 2006 and New York Festivals 2006. And also published in 1492 Fiap Magazine with a little interview.

Pancho González
Creative Director

ooops's picture
ooops
Activity Score 448

i thought it's some kind of contruction agency if i didn't realise
what actually the brand it is

amit parekh's picture
amit parekh
Activity Score 283

i like it..

Advertisement