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CPAA: Sticker
Do you check your breasts as carefully?
www.cpaaindia.org
Agency: Grey Worldwide, Kolkata, India
Creative Director: Mousim Mitra
Copywriter: Tirthankar Mitra
Art Director: Bani Goswami
Production: Aloke Ghosh
Comments
nice sense of observation... but what if a guy picks up the fruit?? just kidding. I think it's good.
then its check ya 'junk instead.
! junk! awesome!
For some reason I think I've seen this before. Nonetheless, pretty direct way to speak to women.
very good, nice thought
hey thats a nice thought. would work better with vegetables. Guys tend to pick-up Fruits. vegetables are left for women to pick up.
ideas....30 minutes nahi toh free.
That's relative, dude.
---
Most times, worst enemies used to be best friends...
If even one woman picks up a fruit and sees this, it was worth it. Just like the blurb in the ad says.
Maybe they chose these round fruits because they have the same shape as a woman's breast.
Maybe they could put the message on all the produce? That would be great!
Hope the ink they used wasn't toxic.
been done, seen it before.
I really like this idea - the insight is spot on. Even if its been done before you can never harp on about this message too much. I hope it was done for real all over the place, and not just in the stall where the pictures where taken. Well done.
funny, nice idea. sometimes we do check the fruit more carefully than checking our own breast.
nice thought. love this.
http://jennywhx.blogspot.com jwhx:Visionary
Baryour
Nice. Simple. Effective!
Fantastic. Great insight Grey Kolkata.
it has been done by two agencies. exactly the same. i think it won new york festival or something.
One of this agencies is JWT, Brazil. You can see it here:
http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=cancer
4th line, 2nd row.
Hmmm. Hits the point nicely. Clever
http://www.picturejockey.com
Done before, buuuuuuu
even though it's been done before, you can't give enough attention to the fact that women need to be more aware of breast cancer. so as i said before...it's a great piece!
buenísimo!
Wow, I like these, nice thought.
7/10.
so simple. very nice.
COZ IT HS BEEN DONE BEFORE TWICE OR MORE, TH IDEA IS NOW BECOME "PULPY".
Feels familiar, but that's fine.
Enticing and engaging idea.
Guys would get their own message from it as well.
Love ideas that take it to the people.
>>>> That's not an ad. THIS is an ad.
you should have tried different sizes... may be on a watermelon.. lol.. good idea
**** very nice & good idea
copy cat... done bf by McCann and won in NY festival. bad.
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