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28 comments

Laurent's picture
Laurent
289 pencils

nice sense of observation... but what if a guy picks up the fruit?? just kidding. I think it's good.

klaussnow's picture
klaussnow
1677 pencils

then its check ya 'junk instead.

... its already been done...

ellehcimeo's picture
ellehcimeo
3522 pencils

! junk! awesome!

jackblack's picture
jackblack
2230 pencils

For some reason I think I've seen this before. Nonetheless, pretty direct way to speak to women.

JTW926's picture
JTW926
184 pencils

very good, nice thought

kalpesh78's picture
kalpesh78
2580 pencils

hey thats a nice thought. would work better with vegetables. Guys tend to pick-up Fruits. vegetables are left for women to pick up.

ideas....30 minutes nahi toh free.

brandsurgeon's picture
brandsurgeon
693 pencils

That's relative, dude.

---

Most times, worst enemies used to be best friends...

ellehcimeo's picture
ellehcimeo
3522 pencils

If even one woman picks up a fruit and sees this, it was worth it. Just like the blurb in the ad says.
Maybe they chose these round fruits because they have the same shape as a woman's breast.
Maybe they could put the message on all the produce? That would be great!
Hope the ink they used wasn't toxic.

sakibafridi's picture
sakibafridi
167 pencils

been done, seen it before.

Vudu6's picture
Vudu6
81 pencils

I really like this idea - the insight is spot on. Even if its been done before you can never harp on about this message too much. I hope it was done for real all over the place, and not just in the stall where the pictures where taken. Well done.

jennywhx's picture
jennywhx
1142 pencils

funny, nice idea. sometimes we do check the fruit more carefully than checking our own breast.
nice thought. love this.

baryour's picture
baryour
6 pencils

Baryour

Nice. Simple. Effective!

B128's picture
B128
392 pencils

Fantastic. Great insight Grey Kolkata.

henduraa's picture
henduraa

it has been done by two agencies. exactly the same. i think it won new york festival or something.

copywriter.txt's picture
copywriter.txt
828 pencils

One of this agencies is JWT, Brazil. You can see it here:
http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=cancer
4th line, 2nd row.

picturejockey's picture
picturejockey
658 pencils

Hmmm. Hits the point nicely. Clever

http://www.picturejockey.com

EL TRUCHO SALVAJE's picture
EL TRUCHO SALVAJE
40 pencils

Done before, buuuuuuu

JTW926's picture
JTW926
184 pencils

even though it's been done before, you can't give enough attention to the fact that women need to be more aware of breast cancer. so as i said before...it's a great piece!

Eduardo's picture
Eduardo
62 pencils

buenísimo!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Wow, I like these, nice thought.

7/10.

mikelite's picture
mikelite
1031 pencils

so simple. very nice.

jungleraven's picture
jungleraven
291 pencils

COZ IT HS BEEN DONE BEFORE TWICE OR MORE, TH IDEA IS NOW BECOME "PULPY".

Rog's picture
Rog
6094 pencils

Feels familiar, but that's fine.
Enticing and engaging idea.
Guys would get their own message from it as well.
Love ideas that take it to the people.

>>>> That's not an ad. THIS is an ad.

kedar's picture
kedar
26 pencils

you should have tried different sizes... may be on a watermelon.. lol.. good idea

ramesh naidu's picture
ramesh naidu
13 pencils

**** very nice & good idea

strongbone's picture
strongbone
107 pencils

copy cat... done bf by McCann and won in NY festival. bad.

sharpcorners's picture
sharpcorners
7 pencils

You actually get paid to rip this off???? Shame on you all.

Sdb's picture
Sdb
1364 pencils

Good one..

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