CoverGirl LashBlast Length: Entry gate
extremely long brush. extremely long lashes.
LashBlast Length mascara
To showcase the category's largest brush, a new media space was created - the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.
Advertising Agency: Saatchi & Saatchi Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
Published: February 2010
21 Comments
Really cool use of media. Love it, great idea!
funny funny
a wee bit "forced in" but i don't care, me likey.
:::J:::
brilliant use of the media and superbly executed concept. Applause.
NICE!
forced/
ad loving mad creative | http://www.desicreative.com/forum
Great idea... bravo.
Simple ideas are the best !
i thought myself passing through those bars... and i saw them just as iron bars.
It could be a great execution if anything happens by passing that door... This was a good idea at the very first minute... and i don't enjoy any idea unless it carries me forward.
I like this !
Good outdoor.
great idea, I do think it could have been pushed a little further... 7/10 from me which is still very good!
Roger that.
Will Think for Salary
Wonderful !
ambient is not dead;)
I like this very much. Really cool, original idea!
Poster Frames Stock Displays Blog. Twitter. Facebook.
Not bad at all. You see the gate. Then the ad. When you look back at the gate you are leaded to use your imagination and see it as a brush. Cheap execution, memorable ad = good creative thinking.
what kind of door is that? Is this in a farm? Never seen such before. Strange, i don't like it. It makes people into animals. :P
It is all over the world... they use it at places where you have to pay to get in... these doors are spinning in only one direction, so you can get out through them, but can't get in. Not so pretty but practical!
Beautiful idea - well done !
Aah great!!
smart
Great media buy and execution.
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