CoverGirl LashBlast Length: Entry gate

extremely long brush. extremely long lashes.
LashBlast Length mascara

To showcase the category's largest brush, a new media space was created - the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.

Advertising Agency: Saatchi & Saatchi Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
Published: February 2010

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21 comments

20max01's picture
20max01
133 pencils

Really cool use of media. Love it, great idea!

gmint7's picture
gmint7
2685 pencils

funny funny

a wee bit "forced in" but i don't care, me likey.

:::J:::

bobby666's picture
bobby666
1460 pencils

brilliant use of the media and superbly executed concept. Applause.

Phil Lestino's picture
Phil Lestino
1672 pencils

NICE!

saumya's picture
saumya
194 pencils

forced/

ad loving mad creative

Hibon's picture
Hibon
3731 pencils

Great idea... bravo.

Simple ideas are the best !

satrianee's picture
satrianee
3748 pencils

i thought myself passing through those bars... and i saw them just as iron bars.

It could be a great execution if anything happens by passing that door... This was a good idea at the very first minute... and i don't enjoy any idea unless it carries me forward.

veneg's picture
veneg
45 pencils

I like this !

monsieurange's picture
monsieurange
520 pencils

Good outdoor.

J Designer's picture
J Designer
2420 pencils

great idea, I do think it could have been pushed a little further... 7/10 from me which is still very good!

Roger Keynes's picture
Roger Keynes
5498 pencils

Roger that.

Will Think for Salary

tchifi's picture
tchifi
164 pencils

Wonderful !

dsklan's picture
dsklan
1927 pencils

ambient is not dead;)

andyStock's picture
andyStock
666 pencils

I like this very much. Really cool, original idea!

Dzsoi's picture
Dzsoi
5269 pencils

Not bad at all. You see the gate. Then the ad. When you look back at the gate you are leaded to use your imagination and see it as a brush. Cheap execution, memorable ad = good creative thinking.

Imagepro's picture
Imagepro
112 pencils

what kind of door is that? Is this in a farm? Never seen such before. Strange, i don't like it. It makes people into animals. :P

Dzsoi's picture
Dzsoi
5269 pencils

It is all over the world... they use it at places where you have to pay to get in... these doors are spinning in only one direction, so you can get out through them, but can't get in. Not so pretty but practical!

sintra's picture
sintra
699 pencils

Beautiful idea - well done !

Ensamblador's picture
Ensamblador
237 pencils

Aah great!!

see saw's picture
see saw
9 pencils

smart

keithstoeckeler's picture
keithstoeckeler
425 pencils

Great media buy and execution.

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