23 comments

mark3r's picture
mark3r
1940 pencils

Good.

:::MARK3R:::

dshott's picture
dshott
475 pencils

Yeh that's cool, the over-tme bit seals the deal.

Could work as a public ashtray campaign in the UK
woop

Guest's picture
Guest

Heh. Wish I had one of these.

BTW, the "lungs-as-ashtray" deal was in every award book years ago.

mmackinven's picture
mmackinven
1608 pencils

Not digging it, seems a bit forced.

Eugene Chan's picture
Eugene Chan
20 pencils

Agreed. Seems like it should have been a great idea, but speaking as a smoker, I really feel it's rather contrived.

Perhaps it's because the pair of lungs are actually helping to light up a cigarette? Whereas the ashtray plays a passive role and shows what the smoker does to it, instead.

G.J.'s picture
G.J.
149 pencils

it's like contradicting... telling them the harm and offering them a light. and contrived too. don't know...

pinkshick's picture
pinkshick
37 pencils

Yeap, I think same thing.

Guest's picture
Guest

Great Work!!!!

Guest's picture
Guest

done

Guest's picture
Guest

good stuff 6". good stuff.

triqaziz's picture
triqaziz
133 pencils

Something really from mind...good thinking and very good execution

Guest's picture
Guest

tell you the problem. by the time the lung gets black, the smoker would have lit the cigarette and moved of. to the others seeing it get black, it means nothing. the idea is good only if it is effective for the smoker liting the cigarette and unfortunately it doesn't hold up. nice try though.

marcel7's picture
marcel7
996 pencils

Too forced!

Dale's picture
Dale
370 pencils

I hate to be one to cry 'done' but I'm almost positive I saw this a couple years ago. I think it was in the One Show award annual with the devil on the cover; must have been 2005 or 2006.

The execution is almost identical and that piece was from India as well, if my memory can be trusted.

- The only thing more rare than a good ad is a good guest comment -

dhakdhak's picture
dhakdhak
3 pencils

good work

叶颢's picture
叶颢
168 pencils

有点恐怖

Guest's picture
Guest

Hmmm??? igual está promoviendo el fumar!!!

Guest's picture
Guest

Muy gratuito.

Guest's picture
Guest

Done. And done better.

Too contrived.

Guest's picture
Guest

its realy good!!!

Guest's picture
Guest

almost similar stuff done by mudra,india couple of years ago...

Guest's picture
Guest

gr8 guys keep it up

eshagavankar's picture
eshagavankar
4 pencils

this is one great add and will surely convenience not more but atleat a better part of smoking population, to prevent smolking... great work

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