Advertising Agency: Six Inches Communication, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Director: Rutul Mistry
Visualizer: Sachin Rane
Copywriter: Amogh Kate
Photographer: Nikhil Idurkar
Account Executive: Cheryl Britto
Released: January 2009
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23 Comments
Good.
:::MARK3R:::
Yeh that's cool, the over-tme bit seals the deal.
Could work as a public ashtray campaign in the UK
woop
Duncan
http://www.dshott.co.uk
Heh. Wish I had one of these.
BTW, the "lungs-as-ashtray" deal was in every award book years ago.
Not digging it, seems a bit forced.
www.creativeduck.blogspot.com
Agreed. Seems like it should have been a great idea, but speaking as a smoker, I really feel it's rather contrived.
Perhaps it's because the pair of lungs are actually helping to light up a cigarette? Whereas the ashtray plays a passive role and shows what the smoker does to it, instead.
it's like contradicting... telling them the harm and offering them a light. and contrived too. don't know...
No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.
Yeap, I think same thing.
Great Work!!!!
done
good stuff 6". good stuff.
Something really from mind...good thinking and very good execution
Tariq Aziz
tell you the problem. by the time the lung gets black, the smoker would have lit the cigarette and moved of. to the others seeing it get black, it means nothing. the idea is good only if it is effective for the smoker liting the cigarette and unfortunately it doesn't hold up. nice try though.
Too forced!
I hate to be one to cry 'done' but I'm almost positive I saw this a couple years ago. I think it was in the One Show award annual with the devil on the cover; must have been 2005 or 2006.
The execution is almost identical and that piece was from India as well, if my memory can be trusted.
- The only thing more rare than a good ad is a good guest comment -
good work
有点恐怖
Hmmm??? igual está promoviendo el fumar!!!
Muy gratuito.
Done. And done better.
Too contrived.
its realy good!!!
almost similar stuff done by mudra,india couple of years ago...
gr8 guys keep it up
this is one great add and will surely convenience not more but atleat a better part of smoking population, to prevent smolking... great work