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10 comments

adrianapr's picture
adrianapr
1238 pencils

ahahahahhaa, this is very cool, and the frog too.
you certainly make an impact in the consumer's mind, and it's totally related to the benefit.
kudos.

juliangray's picture
juliangray
987 pencils

i dont think that having an association between a cockroach and a candy is something good for the brand.

also, if i as a consumer get really scared because of this stunt to sell me something i would never buy this product.

dragon's picture
dragon
113 pencils

Vamos gente, vamosssss, ¿qué se trata de buscarle y buscarle hasta encontrar algo malo en cada anuncio?
la gente tiene sentido comeun y sentido del humor, no creo que el "susto" sea negativo.

juliangray's picture
juliangray
987 pencils

Hace esto, asusta a una mujer EN SERIO y luego dale un volante de algun negocio. Como minimo te manda a la recalcada %·)=&/ de tu madre.

Un hombre posiblemente se ria y diga "huy que cagon soy" pero una mujer, sufre ese tipo de sustos.

Diana Saltimbanquilaro's picture
Diana Saltimban...

Seguro que tu no eres mujer, porque te aseguro que una mujer no le daría un infarto del susto. A menos, claro que la pobre mujer esté mal de la cabeza, en cuyo caso estaría internada en la institución apropiada.

No es posible que no le agarren el chiste a esto, está buenísimo.

justpassingby's picture
justpassingby
1368 pencils

that is such a weird approach! i totally agree with juliangray. I will always associate those sweets with huge cockroaches.

sold's picture
sold
3219 pencils

i like the humor here, but i feel some noise and negative possibilities in this work.
can i be wrong? course, that is what make this world so good to live.

FarFromFlorida's picture
FarFromFlorida
104 pencils

So bad in every way: Idea, execution, approach to consumer and their reaction. Why? - Think if you were scared to death and someone comes up with a lizard face saying: "It is tough for your throat to scream, so here, have a mint!"

You might as well drive someone down with a SUV, open your door and reach them a pamphlet about "pay attention in traffic".

Think. That's all.

PS: But I sure like the fake set-up photo of scared Asian girls. "Gee, them gals are really scared of the scary cockroach". Come on!

dragon's picture
dragon
113 pencils

Yo no digo que sea el mejor approach o que no pueda llegara ser "negativo" lo que digo es que no creo que sea tan grave, ¿realmente creen que la gente se cague del miedo con algo tan falso? no es tan aterrante.

Yo sé que la coca no es tan sana para mi salud sin embargo la tomo, el cigarro puede producir cáncer y hay millones de fumadores en el planeta, sé que los autos contaminan y veo muchos por las calles... "asociar" una cuchara gigante FALSA con unas pastillas de menta mmmmmmmm sí, terrible...

Mr.Top's picture
Mr.Top
728 pencils

Sucks!

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