Corona beer: Spring

To celebrate the arrival of spring, the Corona beer brand surprised passers of the City of Buenos Aires with a bottle of 3 meters high composed entirely of colorful flowers. The bottle was located in the Plaza San Martín, a strategic point where thousands of people walk daily to work in the downtown because of its proximity to the train station and underground city.

Advertising Agency: Woonky Buenos Aires, Argentina
Creative Directors: Tomás Wells, Marcelo D’Abramo
Art Director: Siro Rodriguez
Copywriter: Nacho Lemus
Illustrator: Gastón Quevedo
Photographer: Gastón Quevedo
Account Director: Marcelo D'Abramo
Account Executive: Ainhoa Rigabert
Released: September 2009

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11 comments

Guest's picture
Guest

good job

Juan Cabral's picture
Juan Cabral
709 pencils

Argentina can make better.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

yctham's picture
yctham
182 pencils

This idea is too easy to think of. =p

Guest's picture
Guest

what a hell?

Federino's picture
Federino
2 pencils

Argentina should do better, no idea, no concept! Think harder next time guys!

silvi's picture
silvi
4172 pencils

So, you have a bottle made of flowers. What´s the big deal?

Guest's picture
Guest

love that beer hate that ad
UA

consolidated.db's picture
consolidated.db
545 pencils

We did one for white out. Didn't win anything. But probably because we put it in the basement of this old woman, so no one saw it. Guess building yours in a 'strategic point' where 'thousands of people walk daily to work' is a lot smarter.

Guest's picture
Guest

esto no es bueno... con ese concepto... agarro una pelota de futbol de nike gigante y la armo de flores y digo... bienvenido a la primavera con nike :S
o un envase de ayudin.... bienvenido a la primavera con ayudin...
o un consolador... es lo mismo

no me esta diciendo nada de corona y lo q corona es en diferencia a la competencia o a la llegada de la marca o lo q significa corona...

si algo tiene q ver con la primavera.. la accion no lo relaciona especificamente.

asi cualquier cosa te puede dar la bienvenida a la primavera.

Guest's picture
Guest

No me parece una GRAN idea pero tampoco me parece válido tu punto. El gorila de Cadbury del gran Cabral (quien dió su opinión de esta pieza un poco mas arriba) también podría haber sido de cualquier otra marca. Y no hay dudas de que fué una gran idea...

Guest's picture
Guest

Already done by Absolut Vodka!

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