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Chuck Hack - Weather

Agency: 
Published/Aired: 
February 2016

Chuck Hack: Weather

Description: 

The Converse brand has long represented a blank canvas for creativity, and the brand-sponsored "Chuck Hacks" provide new inspiration to fuse creativity and technology to provide new product functionality. We were tasked to come up with an inspiring yet achievable hack while incorporating a seasonal / weather element. So, we created a 3D-printed translucent Beacon logo that lights up in different ways to provide weather alerts. The beacon itself can either be sewn directly onto the side of a shoe, or attached via a set of snaps that allows it to be removed.

Ambient advertisment created by Chapter, United States for Converse, within the category: Fashion.

Advertising Agency: Chapter, USA
Technology Partner: Mark Hellar
Director: Adam Warmington
Music: The Strange Land

Comments (3)

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Highest Rated

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Useless to have it on your shoes.

kleenex's picture
kleenex
Activity Score 46805

Why!?!!?

halaby87's picture
halaby87
Activity Score 9691

Ok but not that important in a pair of sneakers

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Useless to have it on your shoes.

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