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The Sticky Hoardings

Agency: 
Published/Aired: 
September 2015
Description: 

To show Continental tires' Contact Technology, we created a billboard with a special rip that would get the footballs stuck once the players shot against it.

Ambient advertisment created by Grupo Rái, Brazil for Continental, within the category: Automotive.

Advertising Agency: Grupo Rái, Sao Paulo, Brazil
CEO: Fábio Burg
Executive Creative Director: Mauricio Cavalcanti
Creative Directors: Guilherme Fleury, Marcelo Moura
Art Director: Flávio Santos
Copywriter: Marcos Alves
Producer: Aretha Ayala

Comments (8)

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Highest Rated

Priya Wijetunga's picture
Priya Wijetunga
Activity Score 1667

Good idea.

halaby87's picture
halaby87
Activity Score 9585

Looks simple

damnson's picture
damnson
Activity Score 11517

I like it, but this idea really needs a video case study.

An axe murderer of ads.

SmalltalkTony's picture
SmalltalkTony
Activity Score 220

Agree. But really cool idea. If it works...

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19405

Yup, this presentation doesn't do this idea justice, but a good idea at the end of the day.

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

That's nice.

kleenex's picture
kleenex
Activity Score 45966

Cool concept. Would love to see a video for it,.

Calvinxyc's picture
Calvinxyc
Activity Score 563

neat!

Priya Wijetunga's picture
Priya Wijetunga
Activity Score 1667

Good idea.

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