Continental: The Sticky Hoardings

To show Continental tires' Contact Technology, we created a billboard with a special rip that would get the footballs stuck once the players shot against it.

Advertising Agency: Grupo Rái, Sao Paulo, Brazil
CEO: Fábio Burg
Executive Creative Director: Mauricio Cavalcanti
Creative Directors: Guilherme Fleury, Marcelo Moura
Art Director: Flávio Santos
Copywriter: Marcos Alves
Producer: Aretha Ayala

Published: 
September 2015

8 comments

halaby87's picture
halaby87
7642 pencils

Looks simple

damnson's picture
damnson
11519 pencils

I like it, but this idea really needs a video case study.

An axe murderer of ads.

SmalltalkTony's picture
SmalltalkTony
220 pencils

Agree. But really cool idea. If it works...

CrackerJackWorks's picture
CrackerJackWorks
17901 pencils

Yup, this presentation doesn't do this idea justice, but a good idea at the end of the day.

BAdsoftheworld's picture
BAdsoftheworld
3390 pencils

That's nice.

kleenex's picture
kleenex
40708 pencils

Cool concept. Would love to see a video for it,.

Calvinxyc's picture
Calvinxyc
522 pencils

neat!

Priya Wijetunga's picture
Priya Wijetunga
1667 pencils

Good idea.

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