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The cage

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Published/Aired: 
March 2011
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Description: 

Operation The Cage by Continental that we made recently for Continental France. Under the partnership the brand of tires CONTINENTAL with the French Football Federation and the launch of the new ContiSportContact 5™ tire, we have designed an animation 100% football through a unique and surprising playground : THE CAGE, created by the british artist Benedict Radcliffe, is a 10 meter diameter by 3 feet high metallic structure inspired by the ContiSportContact 5™ tyre shape. In this playground we organised an 'ultimate penalty' game : football fans challenged the Continental goal keeper, a former pro. The spectacular and unprecedented event took place Wednesday, February 9, 2010, during the match France / Brazil, on the forecourt of the Stade de France.

Advertising Agency: Tribeca, Paris, France
Creative Directors: Laurent Valembert, Xavier Valembert, Julien Lardenois
Copywriter / Account Manager: Benjamin Nogues
Artist: Benedict Radcliffe

Comments (6)

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Highest Rated

CuriousPencil's picture
CuriousPencil
4225 Activity Scores

Ah but finding that out would be too much like looking at the brief and doing something too close to effective marketing. This is a showcase for scaffolding, if you hadn't noticed, not something supposed to actually *do* anything.

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