Consol Energy: Coal Flag, Elevator

We mine the coal that powers the nation. Not to mention, this elevator.
Consol Energy
America's On Switch.

Agency: Blattner Brunner, Pittsburgh, USA
GCD: Jay Giesen
GCD/Copywriter: Dave Kwasnick
Art director: Shawn Smith, Rick Bryson
Copywriters: Kevin Corfield, Jill Beloma
Photography: R.J. Muña, San Francisco
Director/Prod. Co.: Jim Lima/Zoic Studios, Culver City, California
Released: October 2006

7 comments

mrtalented's picture
mrtalented
2175 pencils

nice medium use. but bad for environment. more coal burning, worst global warming. sorry...

ivan's picture
ivan

I agree it's bad for the environment, but the product is not something the agency has a control over. You have to make the best out of what's given to you.

Ivan Raszl, admin of AotW

ddean's picture
ddean
10 pencils

Great job. BB is all about the elevators.

adroitmachine's picture
adroitmachine
20 pencils

I'd be more shocked that a fossil fuel company was advertising for coal in this day and age. The medium, concept and especially copy I could all forget about in an instant. It's almost like the subject matters shock value is what makes you even care. And not in a good way.

Chris's picture
Chris
1987 pencils

they mine the coal which is responsible for global warming, america... switch on!

nice medium

shrinked virus's picture
shrinked virus
12 pencils

critic the ad, not the modus operadi of the client... mrtalented and co, take your grievances to the right quarters.
let this site run its cause, only.

i love use of ambience, nice campaign i'ld say.

adroitmachine's picture
adroitmachine
20 pencils

Ok, then let me rephrase - lousy campaign. Regardless of the subject matter.

Of course, if you want to be another soulless advertising drone obsessed only with the work (and money, of course) and not the intent and consequences, be my guest. It's easier to shut your eyes and ears then take an active role in this world anyway, especially when you have a genuine opportunity to better it at a meaningful scale.

Obviously, you agree.

This site is here for the benefit of the industry and part of the industry is about responsible work. A critique of such work can cover more then the art direction and copy, it's about an idea and it's meaning.

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