Advertising Agency: Happiness Brussels, Belgium
Creative Management: Dominique Van Doormaal, Karen Corrigan
Copywriters: Oudaha Mohamed
Graphic designer: Ludo caruso
Art Director: Oudaha Mohamed
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12 Comments
Great ad! I like the idea and I think, this will make some people change their minds.
Nasty.
Fantastic work.
Well done.
We're going to need more lube.
They did the same action 2 years ago, by sending to different men a fake birth card that announced the birth of a child and on those cards the name of the father was the name of the men...
If I got that letter I'd sue the agency for cruel and unusual punishment. For something I didn't do.
Its too slow.
And use what? a condom, if I dont then get used to what?
Makes me think too hard for the message...
The entire letter is about a guy that's been summoned to pay child support.
connect the dots please.
Its just too slow.
why put the message on the back when you can put it on the front?
Scare the shit out of young people, great, love it!
Idea stolen from an episode of the superb cop-show "The Wire", second season.
Cool!
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how spoilt are our western brains? children are a blessing, not a catastrophe.
fuck this kind of irresponsible advertising, be aware of your power and responsibility.
Great ad, realy love it ;-
congrats guys...