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Advertising Agency: cayenne, Germany
Creative Directors: Marco Obermann, Andreas Ruthemann
Art Directors: Andreas Ruthemann, Roman Lukowski
Copywriters: Marco Obermann, Sönke Brehm
Released: December 2007
Comments
I like the idea, but it doesn't reach the wider target. only the people who go to the bookstores. I'm not sure if that's the goal?!?...
funny but small idea
- Here I should have written something smarter -
too much text for me, i can't see what it talk about
Awesome idea! Don't know about the execution. Would have been cool if there was a whole paragraph of the story to draw you into it so you actually feel the dissapointment when it gives it away so early.
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