Condom08 Lafa Stockholm County Aids Prevention Program: The get-laid-list

Advertising Agency: Ester, Stockholm Sweden
Creative Director: Lotta Mellgren
Art Director: Emil Jonsson
Copywriters: Daniel Vaccino, Emma Zetterholm
Executive manager: Roger Kempe
Graphic Designer: Michelle Christansen
Production Company: Queensbridge
Additional credits: Warner Music
Published: June 2010


Ads.chinaSMACK's picture
271 pencils

Lovely stuff

Advertising @ chinaSMACK

shutupandgrind's picture
27 pencils

Hmm. I think it's okay. Nothing more, nothing less.

orincon's picture
58 pencils

I like all campaigns that can change people's live for better. And this one did that. So it's a good campaign.

Guest's picture

Nice idea, but has nothing to do with making me wanna wear a condom...

shutupandgrind's picture
27 pencils

Making people's lives better is great, and that's what we all should focus on. But I agree with whoever this Guest is - when it's completely irrelevant like this idea, it's uneffective. With your sense of making people's lives better, all we should do with every single product is just hand out free stuff. Call it a day and go home. That's not how it works.

Guest's picture

Ha. I think it's relevant. I belive the campaign makes the target group more positive to show/talk and use the condom.

Chelsey Homan's picture
Chelsey Homan
90 pencils

You know those cards that play music when you open them? I can't help but think how awesome that technology would be with condom wrappers.... hahahaha! Can you imagine?

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