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Bob & Doreen

Published/Aired: 
December 2011
Description: 

Online banking can be a challenge for many, but not with the Commonwealth Bank's online banking platform NetBank. To promote this message, the white agency placed a loveable senior couple and their lounge room in a local shopping mall to demonstrate NetBank's simple functionality to passers by. Together Bob and Doreen show just how easy online banking can be for absolutely anyone.

Advertising Agency: The White Agency, Sydney, Australia
Executive Creative Director: Darwin Tomlinson
Associate Creative Director / Copywriter: Marcus Tesoriero
Agency Producer: Rhadi Bryant
Editor: Bernadette Murray
Director: Dan Ilic

Comments (13)

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Highest Rated

marcus.tes's picture
marcus.tes
Activity Score 11

Thanks for the comments. It was a fun one to make.

Hadrons's picture
Hadrons
Activity Score 6017

brilliant idea, the generational role-reversal is quite effective & friendly :-)
Lovely couple.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
Activity Score 1023

Love it :)

kleenex's picture
kleenex
Activity Score 43398

Lovely

Reem21's picture
Reem21
Activity Score 31

CUTE!!!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Gorgeous strategy. Sweet execution. Lovely casting.

The Jobless Writer
Will Think for Salary

sintra's picture
sintra
Activity Score 699

Nice one .

jponino's picture
jponino
Activity Score 601

very good :) of course, the hypothetical customers are probably actors, but the idea of using old people (who're supposed to be the worst to get how works online banking ) to explain how simple it is to use is brilliant :)

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Excellent casting.

khronos's picture
khronos
Activity Score 998

nice !

Lazarus's picture
Lazarus
Activity Score 1536

It's a new way to look at promotional sales people.

Saatchifan's picture
Saatchifan
Activity Score 24

Absolutely wonderful!

marcus.tes's picture
marcus.tes
Activity Score 11

Thanks for the comments. It was a fun one to make.

Kikin's picture
Kikin
Activity Score 210

Actors are everything here.

Think. Then think again.

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