Columbia: ACs

The air that cools your home, heats up the world.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director / Copywriter: Alvaro Becker
Photographer: Felipe Hernandez
Art Directors: Fabrizio Capraro, Renzo Vaccaro
Via: Bestadsontv

Related videos by Shutterstock

39 comments

sonucoues2002's picture
sonucoues2002
804 pencils

superb
definetly cannes winner
but i think it will looks good if they shows burning forests.i might be wrong

Guest's picture
Guest

Think it would be much more impacting if they incorporated the air conditioning units into the actual image.

Guest's picture
Guest

SHUT UP SOURPUSS

Guest's picture
Guest

BRILLIANT!!!

Guest's picture
Guest

very nice, but i have to say, i'm really sick of "the water is rising due to global warming" thing. we know we know. there have been 10 million ads/guerilla pieces done to address this. that said, this is one of the better ones.

salamandos's picture
salamandos
1947 pencils

does not convince me.. forced combination

Guest's picture
Guest

I assume people from Y&R dont have aircondition in they office... in Chile.

Guest's picture
Guest

I really don't get the idea. Can anybody help me?

Guest's picture
Guest

Jealous.

Guest's picture
Guest

you idiot, they DONT GET IT, that doesnt mean they're jealous. Its saying that the A/C units use lots of electricity, which is fossil fuel sourced, hence creating emissions which contribute to global warming.

Guest's picture
Guest

superb .....

Guest's picture
Guest

J'adore....great idea.(cool ad)

Guest's picture
Guest

Simply fantastic. One of the best examples of cause and effect in one go... Great work.

krautland's picture
krautland
3204 pencils

interesting but does the requirement for ac units being placed make it just a one-off?

Guest's picture
Guest

Totally racist. Think about it.

Right now there is an ad on tv here in the US for the Negro College fund stating that "a mind is a terrible thing to waste".

During the ad they show many of the African American inventions everyday Americans take for granted everyday, such as...lawn mowers and..

..wait for it...... AIR CONDITIONERS.

So by targeting these poor defenseless air conditioners, they are saying "Down with the African American mind!" and/or "Down with the NCF!".

...yeah, extreme, kinda reaching, but there is something to be said about it.

Guest's picture
Guest

Stupid comment !!! Racist is in your mind in french we say " tu es mal dans ta peau" . Get out the "ghetto" man, there is nothing racist in this ad but once again only in you mind.

Guest's picture
Guest

Ssssssssssssssseriously now, get a freakin life!!! & yeah I'm black by the way!!!

Guest's picture
Guest

Some people see "racism" in all actions of life.(for those suffering people, white, black, yellow or blue they must all see a doctor...) ...down with all these stupid mind thinkers ad comments !!!!!!

Guest's picture
Guest

Aff! when they will ad something to actually REDUCE the global warming, instead of always say: this is bad, that increases.. bla bla bla! (and yes, i'm in a bad mood).

Guest's picture
Guest

beatiful.

mono's picture
mono
29 pencils

bueno pero parece trucho

Guest's picture
Guest

Bien, pero nada más.
Los aires acondicionados no están haciendo nada en la gráfica, solo sobrepuestos, estorbando...no están interactuando con la imagen.

http://javoramirez.wordpress.com/

Guest's picture
Guest

lo mismo pienso yo.. no ayudan en nada.

Guest's picture
Guest

creo lo mismo

il loco's picture
il loco
244 pencils

The idea is good, but today brands need to stand out and do something relevant with their messages.

So I'm thinking from a consumer point of view... What's this poster saying that I didn't know and that will connect with me, so in the future I'll buy something from Columbia?
I can't find any.

What is Columbia doing to save the planet? Where is the connectio between the message and the brand?

It's time for more Tapwater's, more Earth Hour's and less intelligent ads.

It was a good poster 5 years ago.

Guest's picture
Guest

I think they could have give a better use to the ACs... they are just there.

Guest's picture
Guest

I wonder if they have air conditioning at Columbia's Corporate offices??? Practice what you preach!!! Another example of promoting green because it's trendy and popular. "Oh and it will sell our products!"

Guest's picture
Guest

campolungi campalangy is the best art director in the world!

beautiful, beautiful

Guest's picture
Guest

super

s. saravanan's picture
s. saravanan
14 pencils

Perfect. Love this.

PUBLICITARESCU's picture
PUBLICITARESCU
59 pencils

GOOD PHOTOSHOP WORK. IT LOOKS ALMOST REAL. ALMOST.

MRayn's picture
MRayn
29 pencils

Wow

Very, very, very great

Brilliant idea

------------------------------

Guest's picture
Guest

beautiful,
bosss they all are dont know about advertising
your ad is superb n convey the message me very emotionally
they all are wrong , the is very convince me very much
very beautifully treated
great work

Guest's picture
Guest

super!! cannes!

Guest's picture
Guest

it's really nice

Guest's picture
Guest

Outstandin Man......Now dats Cool Advertisin.Very Precise

Guest's picture
Guest

Great Advertisin...........Precise Work.......Akki

Guest's picture
Guest

q buen truchooooooooooooo!!! o q digan donde se puede ir a ver...jejejeje

willy wonka's picture
willy wonka
137 pencils

Good work!!!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments