Don' t fall for it
Brief: Colombian children are joining Colombian outlaw armed groups voluntarily, thinking they might have an opportunity for better living, escaping from poverty and violence at home.
Objective: Conscientize our children with a convincing message portraying the fact that joining these armed groups is not a better life choice.
Idea: We made a special poster for them, showing a child's appealing gift that “disguises” the true intensions of these violent groups. Inside this “gift”, there are positive messages about the real risks of trading their young life for empty promises.