ADVERTISING

Colombian Presidency

Don' t fall for it

Agency: Leo Burnett

Description

Brief: Colombian children are joining Colombian outlaw armed groups voluntarily, thinking they might have an opportunity for better living, escaping from poverty and violence at home.
Objective: Conscientize our children with a convincing message portraying the fact that joining these armed groups is not a better life choice.
Idea: We made a special poster for them, showing a child's appealing gift that “disguises” the true intensions of these violent groups. Inside this “gift”, there are positive messages about the real risks of trading their young life for empty promises.
Additional credits:

This professional campaign titled 'Don' t fall for it' was published in Colombia in May, 2016. It was created for the brand: Colombian Presidency, by ad agency: Leo Burnett. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 14 years ago.

Credits

Advertising Agency: Leo Burnett, Bogotá, Colombia
Art Director: Diego Rodriguez
Copywriter: Andres Riaño
Illustrator: Diego Rodriguez
Photographer: Diego Rodriguez

ADVERTISING

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