Don' t fall for it

May 2016
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Brief: Colombian children are joining Colombian outlaw armed groups voluntarily, thinking they might have an opportunity for better living, escaping from poverty and violence at home.

Objective: Conscientize our children with a convincing message portraying the fact that joining these armed groups is not a better life choice.

Idea: We made a special poster for them, showing a child's appealing gift that “disguises” the true intensions of these violent groups. Inside this “gift”, there are positive messages about the real risks of trading their young life for empty promises.

Additional credits:

Don' t fall for it

Advertising Agency: Leo Burnett, Bogotá, Colombia
Art Director: Diego Rodriguez
Copywriter: Andres Riaño
Illustrator: Diego Rodriguez
Photographer: Diego Rodriguez

Comments (85)

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Highest Rated

Mr. Moustache's picture
Mr. Moustache
19 Activity Scores

Muy buena idea, lo que me parece tenaz, es la poca objetividad, la envidia y los comentarios poco constructivos que se escriben en los trabajos de Colombia, realmente revisando todo el foro, son los únicos que escriben comentarios mala leche, envidiosos, poco profesionales e irrespetuosos con sus propios colegas y compañeros de trabajo. Realmente los invito para que sean un poco más constructivos con los trabajos de su país, ya que en ningun otro se ve la envidia tan presente como en los ADS colombianos.