The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was illustrated with an actual subway ticket, inserted with perforated edges so that you can remove and use it for an actual ride on the São Paulo mass transit system.
Use the collective.
Clio Key Art
Photo Highlights from 2016 Clio Key Art AwardsRead More
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
Los Angeles Kings on Harnessing Fandom to Grow the Game of HockeyRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More