Use the collective.

The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was illustrated with an actual subway ticket, inserted with perforated edges so that you can remove and use it for an actual ride on the São Paulo mass transit system.

Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: Selma Navarro
Art Director: André Felipe
Copywriters: Selma Navarro

November 2006


Nthngmn's picture
626 pencils

really cool

ellehcimeo's picture
3516 pencils

Love this! Can't imagine the headache to get this done but well worth it for the effect!

MarceloG's picture
820 pencils

I see this as a very good campaign. Congrats to Ag_407, of which I've never heard before, by the way.
In God I trust

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