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Collective

Published/Aired: 
November 2006
Description: 

The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was illustrated with an actual subway ticket, inserted with perforated edges so that you can remove and use it for an actual ride on the São Paulo mass transit system.

Use the collective.

Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: Selma Navarro
Art Director: André Felipe
Copywriters: Selma Navarro

Comments (3)

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Nthngmn's picture
Nthngmn
Activity Score 626

really cool

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Love this! Can't imagine the headache to get this done but well worth it for the effect!

MarceloG's picture
MarceloG
Activity Score 820

I see this as a very good campaign. Congrats to Ag_407, of which I've never heard before, by the way.
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In God I trust

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