Advertisement

Naked shower in the street

Agency: 
Published/Aired: 
December 2010
Description: 
Advertising Agency: Young&Rubicam, Moscow, Russia
Creative Directors: Andrey Panasyuk, Ruslan Kozlov, Tatiana Tutunnik
Copywriter: Anna Elinson
Art Directors: Ekaterina Finogenova, Areg Safaryan
Photographers: Andrey Klimenko, Tigran Muradyan
Production Company: Takur-Studio Moscow
Agency Producer: Alexey Al-Nashi
Designers: Svetlana Smirnova, Daria Pokholkova, Alexandra Koptsova, Roman Borisov
Senior Account Manager: Olga Davidovskaya
Account Executive: Natalia Filina
Media Agency: Mediaedge:cia
Regional Group Account Director: Elizaveta Georgiadi

Comments (18)

Log in or register to post comments

Highest Rated

mark3r's picture
mark3r
Activity Score 1949

Ahhhh sex. Such a sellout.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Bit similar to the Aubade ad from last week:
http://adsoftheworld.com/media/ambient/aubade_french_art_of_loving

But unique enough. Solid idea and bound to get some attention.

monsieurange's picture
monsieurange
Activity Score 520

I love this one! =)

Guest's picture
Guest

same as the french idea, that by the way got Epica this year...

Guest's picture
Guest

hahaha, ok so the girl is having a bath in the middle of the street... and then? I mean, media is great, but that's it. Where is the concept? How those this product is different from any other shower gel?

HappyHour's picture
HappyHour
Activity Score 2381

agree completely. when the car drove away everyone was like what the hell?

JeffP's picture
JeffP
Activity Score 810

One more reason to visit Moscow

CommandZ's picture
CommandZ
Activity Score 2498

No one clapped?! Russians.

Oblabla's picture
Oblabla
Activity Score 298

as soon as it stays in people's mind they've done it!

Oblabla.wordpress.com

Dzsoi's picture
Dzsoi
Activity Score 8114

Could people smell her after taking a shower with the irresistable gel? ;/ I like it though this is the very first idea for shower gel + street ambient combo.

Oblabla's picture
Oblabla
Activity Score 298

i still think that the woman looks "dirty" and that there is a gap between the benefits of the product, its smell,texture and so forth, and this public showering..

Oblabla.wordpress.com

Oblabla's picture
Oblabla
Activity Score 298

i still think that the woman looks "dirty" and that there is a gap between the benefits of the product, its smell,texture and so forth, and this public showering..

Oblabla.wordpress.com

Oblabla's picture
Oblabla
Activity Score 298

i still think that the woman looks "dirty" and that there is a gap between the benefits of the product, its smell,texture and so forth, and this public showering..

Oblabla.wordpress.com

Guest's picture
Guest

so russian art direction((

Janae's picture
Janae
Activity Score 385

was it really water or just the sound of water? couldn't see if her hair was really wet.
i can't understand, why they didn't brand the car.
anyway, its a great idea. thumbs up for the campaigne.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Oh there's a kid with his father. Cute.

Guest's picture
Guest

I’m here by accident. I started reading and I must tell you that your blog is great. You are writing so many interesting things. I can’t agree with many of them, but it’s ok. I will probably visit your blog more often. I would like to use your words on my own blog. Is it posiible? – Paula

Guest's picture
Guest

I’m here by accident. I started reading and I must tell you that your blog is great. You are writing so many interesting things. I can’t agree with many of them, but it’s ok. I will probably visit your blog more often. I would like to use your words on my own blog. Is it posiible? – Paula

mark3r's picture
mark3r
Activity Score 1949

Ahhhh sex. Such a sellout.

Advertisement

20% Off Sale at iStock until December 9th 2016