Coke Zero: Inverted Pyramid
Advertising Agency: Leo Burnett Manila, Makati City, Philippines
Creative Directors: Raoul Panes, Alvin Tecson
Art Directors: Mon Pineda, Farlet Vale, Steph Mangalindan
Copywriters: Therese Endriga, Cey Enriquez
Published: 2009
27 Comments
Nice idea ! Like it.
Talk about a display that attracts attention.
Nicely done Leo Burnett.
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silentdisturbance.
Very nice.... this is a "think opposite idea" GREAT!!!!!!
Simple ideas are the best !
I like it. Couldnt be better
Yes, really eyecatching!
I hope they used tons of super strong glue or it might crumble from the slightest fart. I am sorry, it doesn't shout "product/company strength/stability...
Love the visual metaphor. Excellent work yo!
Love the visual metaphor! Really stands out.
Cognito Ergo Sum
sticks out like a sore thumb - in a really good way. Like it:D
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Like it! The pole in the middle is a bit too obvious, it doesn't look magic to me but still eye-catching.
Sure, it looks great. Very cool. But how many people buy something because they liked the display??? I know I don't and I wouldn't take this product home for free. I would look at the POS and think to myself (cool idea) and reach out and buy the soda I've been drinking for as long as i can remember - coke classic. I guess if I were a diet drink kind of person I might consider it if it was on sale. The point I'm making here is that store displays like this are entertaining, it has absolutely no affect on my decision to purchase.
13% sales increase in selected stores?
Man, you shouldn't stick to your attitude ("affect on MY decision") when thinking of marketing. Sales can raise through those consumers who like the product, they just need some psychological push to buy one when they are at the store. Sometimes it's enough to grab their attention.
Looks great but there has to be a "trick" to it. The 2 litters on top alone weigh over 200 lb and the total weight on that one can on the bottom has got to be over 300 lb.
Come on boss, it is a wooden or steel stand and the last coke can on the bottom is a part of the stand
wow.. amazing!!
Are the displays only in grocery stores in the Philippines? Or also in U.S. grocery stores? Asking because notice it's Leo Burnett-Manilla who did the displays. Also, is says published 2009. Does that mean the displays are a year old? Are they in stores now then?
Delivers the message exactly.
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well done!
nice
Why not they sell a bottle for 10 cents? That's really 'It's Possible'. I bet the sales increase more than 13%.
lots of Leo Burnett Manila guys here ha! haha
This won in Spikes Asia 2010
creative
Perfect.
awesome
very clever idea:)