Coin Operated Scientist

February 2007
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This was a live ambient stunt, to help raise money for MS Research. We built a mini research laboratory with a coin slot in the front. Inside a real scientist sat slumped and motionless. When people made donations, he would sit upright and conduct science experiments until he felt the money had run out.

Without your donation, research will stop

Advertising Agency: Cummins & Partners, Melbourne, Australia
Art Director: Carolyn Davis
Copywriter: Matthew Page

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No fixed abode's picture
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Ouch. Proactive doesn't always mean scam. Though you're right 95 percent of time Crackerjack.