Description
This was a live ambient stunt, to help raise money for MS Research. We built a mini research laboratory with a coin slot in the front. Inside a real scientist sat slumped and motionless. When people made donations, he would sit upright and conduct science experiments until he felt the money had run out.
This professional campaign titled 'Coin Operated Scientist' was published on February 01, 2007. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 17 years ago.
Credits
Advertising Agency: Cummins & Partners, Melbourne, Australia
Art Director: Carolyn Davis
Copywriter: Matthew Page