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Coffees of Hawaii: Parachute attack

Coffees of Hawaii: Parachute attack
Your rating: None Average: 10 (2 votes)

Samples of Coffees of Hawaii arrived via "parachute" at various nice neighborhoods plus also in some busy touristy areas, with a friendly reminder that they can get amazing coffee from www.coffeesofhawaii.com shipped to their homes at the frequency and quantity they desire.

Advertising Agency: Guerrilla Communication, Chattanooga, TN, USA
Creative Director: Herbert Krabel
Illustrator: Joe Tenison
Photographer: Herbert Krabel

Comments

Nickname's picture
Guest | Wed, 2007-08-08 03:34

Nice!

Fk Mikenj's picture 197 pencils
Fk Mikenj | Wed, 2007-08-08 06:20

Nice!

Have Heart's picture 922 pencils
Have Heart | Wed, 2007-08-08 06:52

Pretty cool!

kalpesh78's picture 1224 pencils
kalpesh78 | Wed, 2007-08-08 08:21

y the parachute? it could've been a coffee crate with hawaiian flowers on it or a cup with hula loops etc..etc..

ideas....30 minutes nahi toh free.

Orion's picture
Guest | Wed, 2007-08-08 09:24

I wouldn´t drink anything without knowing its procedence. But I sure would enter their web site

klaussnow's picture 1689 pencils
klaussnow | Wed, 2007-08-08 11:47

is this kinda considered littering?

... its already been done...

Blahg's picture 648 pencils
Blahg | Wed, 2007-08-08 15:53

Neat idea but free coffee samples would draw away from a premium image, imo.

Herbert's picture
Guest | Wed, 2007-08-08 22:08

We thought the samples were crucial because the goal was not only brand awareness, but also to let people experience the amazing aroma and flavor.

brain123's picture 840 pencils
brain123 | Thu, 2007-08-09 20:14

Nice!

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