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Coffees of Hawaii: Parachute attack
Samples of Coffees of Hawaii arrived via "parachute" at various nice neighborhoods plus also in some busy touristy areas, with a friendly reminder that they can get amazing coffee from www.coffeesofhawaii.com shipped to their homes at the frequency and quantity they desire.
Advertising Agency: Guerrilla Communication, Chattanooga, TN, USA
Creative Director: Herbert Krabel
Illustrator: Joe Tenison
Photographer: Herbert Krabel
Comments
Nice!
Nice!
Pretty cool!
y the parachute? it could've been a coffee crate with hawaiian flowers on it or a cup with hula loops etc..etc..
ideas....30 minutes nahi toh free.
I wouldn´t drink anything without knowing its procedence. But I sure would enter their web site
is this kinda considered littering?
Neat idea but free coffee samples would draw away from a premium image, imo.
We thought the samples were crucial because the goal was not only brand awareness, but also to let people experience the amazing aroma and flavor.
Nice!
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