Coffees of Hawaii: Parachute attack
Samples of Coffees of Hawaii arrived via "parachute" at various nice neighborhoods plus also in some busy touristy areas, with a friendly reminder that they can get amazing coffee from www.coffeesofhawaii.com shipped to their homes at the frequency and quantity they desire.
Advertising Agency: Guerrilla Communication, Chattanooga, TN, USA
Creative Director: Herbert Krabel
Illustrator: Joe Tenison
Photographer: Herbert Krabel



Comments
Nice!
Nice!
Pretty cool!
y the parachute? it could've been a coffee crate with hawaiian flowers on it or a cup with hula loops etc..etc..
ideas....30 minutes nahi toh free.
I wouldn´t drink anything without knowing its procedence. But I sure would enter their web site
is this kinda considered littering?
... its already been done...
Neat idea but free coffee samples would draw away from a premium image, imo.
We thought the samples were crucial because the goal was not only brand awareness, but also to let people experience the amazing aroma and flavor.
Nice!
Post new comment