CoffeeCompany: Wifi, 2
Advertising Agency: THEY
Technology Partner: X/OS
The company wanted to attract more students. So it installed WiFi in some of its stores near universities.
The problem is, lots of students just come into the store for the WiFi but hardly look at the menu. So THEY and CoffeeCompany decided to move the store's menu into the WiFi menu of customers' laptops.
All headlines:
OrderAnotherCoffeeAlready
GetCoffeeToGo
TodaysSpecialEspresso1,60Euro
BuyCoffeeForCuteGirlOverThere?
Mmm...YummyMuffinOnly2Euro
BuyLargeLatteGetBrownieForFree
HaveYouTriedTheCarrotCake?
BuyAnotherCupYouCheapskate
WorkLongerWithaMoka


8 Comments
done by JvM for Sixt at a Airport...nothing new!
THEY GET ALREADY AWARDED FOR THIS WORK. SO – JVM- DON'T COPY EVERYTHING.
i don't think anyone copied anything.
i had the exact same idea in my moleskine... *crossingitout*
it's just a matter of "who did it first"...
"Life, the universe and advertising"
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
It was brilliant... the first time someone did it, a couple of years ago.
i could set up an Ad Hoc network and broadcast (from within the shop): I_Pissed_In_The_Coffee
THEY did this before JvM – and already won an award.
It seems that only art directors ever comment because the grammar is atrocious.
yo vendo internet a mis vecinos de esa manera desde hace mas de 3 años