Coffee Heros: Celebrate your heros
Check out the presentation video.
Advertising Agency: TBWA, Germany
Check out the presentation video.
Advertising Agency: TBWA, Germany

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Comments
Heros? Che Guevara? Really?
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"I love everything"
For Latin American people he IS a heroe
Obama isn´t a hero. Vito Corleone isn´t a hero.
Che Guevara is a latinamerican hero for millions of people.
Learn before talk.
Obama is a hero. Vito Corleone is a hero. Spiderman is a hero. My dad is a hero. Likewise.
Superb
this is so 90´s
and yet so well used in an era of blogging, twittering, and social networking.
Done before though. I've been to Maranello and they did this with the Ferrari logo ;-)
One question remains though. Why does Obama have his name underneath and the others not? ;p
old idea - nothing new
one should not take life so seriously - as one will not come out of it alive.
done by servicepaln!
Che Guevara is considered a hero by the political ideology called Cuban Communism, and now also by the Neo Socialism of Chavez. He is not necessarily a hero for Latin American people in general. In fact, as a Latin American i think that Che Guevara is nothing but a political product, the icon (logo) of a "revolution", a character inspired in a real person who was very far of being a hero and not so far of being a killer.
completely agre
nothing new... old stuff!!!
Simple ideas are the best !
yes, guevara. greatest hero of all time.
I want one with Batman in it! or Darth Vader! Or Manny Pacquiao!!
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
everyone has a different definition of heroism, what can be hero for someone. can be villain for other one
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~ Quite obviously, I have gathered no moss ! ~
Marlon Brando is a hero, Guevara killed people, but that was a war, he was fighting for freedom, that the unted states stole from Cuba, with the government of Fulgencio Baptista, so Guevara is a hero. Heros are not good people, heros are people who did what was necessary to do.
Damn are we here to speak about politic or for ads?
I'm curious to know if the coffe heroes knows what's the copyright and the image right! And if they have the permission to use the image of people to create a product and ads!