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The Swap

Agency: 
Published/Aired: 
January 2011
Description: 
Advertising Agency: McCann Erickson, Madrid, Spain
Executive Creative Directors: Pablo Stricker, Pablo Colonnese, Mónica Moro
Creative Director: Leandro Raposo
Copywriter: Mikel Echeverria
Art Director: Javier Rodriguez
Film Director: Juan José Ocio

Comments (7)

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Highest Rated

rheinformat's picture
rheinformat
Activity Score 23

i like the idea. To show the guy who served the drink as an commercial movie and let him explain the trick...

Promotionagentur
http://werbelaeufer.de

luispiter's picture
luispiter
Activity Score 2756

good congratulation i like it

suresh90's picture
suresh90
Activity Score 620

Nice :)

sirvan's picture
sirvan
Activity Score 29860

BS. Anyone who'd ever tasted Coke Zero will tell you that, although it's a better-than-average diet drink, STILL tasted like a diet drink.

Nice ploy. But this presentation is a fake.

+++

"I love some things, and don't love some other things."

LeroyChristian's picture
LeroyChristian
Activity Score 392

actually zero tastes little bit different with original coke...but i really like this idea

kaceres's picture
kaceres
Activity Score 235

No se por qué razón coca cola insiste en decir que el sabor de coca cola zero es el mismo que el de la coca cola regular. al menos acá en Colombia saben diferente.

Dejen de mentirle a la gente por favor. Y esta pieza es igual que la del reto pepsi de los 80´s.

@Hazan_Ko

Glut's picture
Glut
Activity Score 3937

Coke Zero tastes like a diet drink, and it´s ok. Nice play, but leave regular coke in peace.

rheinformat's picture
rheinformat
Activity Score 23

i like the idea. To show the guy who served the drink as an commercial movie and let him explain the trick...

Promotionagentur
http://werbelaeufer.de

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