Coca-Cola Zero: The Swap

Advertising Agency: McCann Erickson, Madrid, Spain
Executive Creative Directors: Pablo Stricker, Pablo Colonnese, Mónica Moro
Creative Director: Leandro Raposo
Copywriter: Mikel Echeverria
Art Director: Javier Rodriguez
Film Director: Juan José Ocio

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luispiter's picture
2756 pencils

good congratulation i like it

suresh90's picture
620 pencils

Nice :)

sirvan's picture
29870 pencils

BS. Anyone who'd ever tasted Coke Zero will tell you that, although it's a better-than-average diet drink, STILL tasted like a diet drink.

Nice ploy. But this presentation is a fake.


"I love some things, and don't love some other things."

LeroyChristian's picture
392 pencils

actually zero tastes little bit different with original coke...but i really like this idea

kaceres's picture
235 pencils

No se por qué razón coca cola insiste en decir que el sabor de coca cola zero es el mismo que el de la coca cola regular. al menos acá en Colombia saben diferente.

Dejen de mentirle a la gente por favor. Y esta pieza es igual que la del reto pepsi de los 80´s.


Glut's picture
3947 pencils

Coke Zero tastes like a diet drink, and it´s ok. Nice play, but leave regular coke in peace.

rheinformat's picture
21 pencils

i like the idea. To show the guy who served the drink as an commercial movie and let him explain the trick...

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