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The Wallet of Happiness

Agency: 
Published/Aired: 
April 2011
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Description: 

As part of an experiment in a very crowded Lima district in Peru, we deliberately left a wallet containing $100 to try to test people's honesty.

Advertising Agency: McCann, Erickson, Peru
Creative Directors: Ricardo Mares, Nicolás Romano, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Giacomo Ferruzo
Filmmaker: Alejandro Ugás / La Fórmula
Additional credits: Anggelo Franceschi

Comments (3)

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Highest Rated

dean viii's picture
dean viii
1686 Activity Scores

Zero connection to Coke or refreshment. Now if you said something like "Honesty is refreshing" okay maybe.

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