Coca-Cola: The Wallet of Happiness
As part of an experiment in a very crowded Lima district in Peru, we deliberately left a wallet containing $100 to try to test people's honesty.
Advertising Agency: McCann, Erickson, Peru
Creative Directors: Ricardo Mares, Nicolás Romano, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Giacomo Ferruzo
Filmmaker: Alejandro Ugás / La Fórmula
Additional credits: Anggelo Franceschi