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Coca-Cola: The Wallet of Happiness

As part of an experiment in a very crowded Lima district in Peru, we deliberately left a wallet containing $100 to try to test people's honesty.

Advertising Agency: McCann, Erickson, Peru
Creative Directors: Ricardo Mares, Nicolás Romano, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Giacomo Ferruzo
Filmmaker: Alejandro Ugás / La Fórmula
Additional credits: Anggelo Franceschi
Published: April 2011

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3 comments

Glut's picture
Glut
3947 pencils

done, done, done, done, done, done, done, done, done, done, done, done, done, done, done, done, done, done,

Mantufayo's picture
Mantufayo
580 pencils

Para nosotros, el pueblo honrado de latinoamérica, este comercial es muy motivador y nos toca la fibra más profunda.
Una producción bien sustentada y bien producida también ayuda a creer en un mejor futuro para la publicidad. Gracias! Buen trabajo.

For us, the honest people from Latin America, this commercial is very inspiring and touches us deeper fiber.
A production well supported and well produced also helps to believe in a better future for advertising. Thanks! Good work!.

dean viii's picture
dean viii
1676 pencils

Zero connection to Coke or refreshment. Now if you said something like "Honesty is refreshing" okay maybe.

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