Coca-Cola: The Social Robot

The Social Robot allows teenagers to be part of the summer camp without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn't physically be there. Users could control of the robots and navigate them around the campus – talk with their friends, watch the shows, participate in the competitions and be part of the experience. The robots were a hit among the teens - they welcomed them to the camp, danced with them, sunbathed with them and surprised them. They became the stars of the show, as well as media magnets. But most importantly, they allowed everyone to share and be part of the experience.

Advertising Agency: GefenTeam, Israel


morse's picture
16609 pencils

Looks like lot of fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

manamana's picture
7 pencils

Here you have it in english, if you don`t understand spanish

done it

certaintly's picture
4056 pencils

i stopped watching when they presented the "problem"
too stupid. automatically makes you think "oh, this is gonna be a fake campaign"

kleenex's picture
36280 pencils

I will take a robot please..

Owolawi's picture
1520 pencils

Some brands never tire of being awesome...*thumbs up*

AbbaSez's picture
104 pencils

Well done.

alausa's picture
1426 pencils

A Sheldon Cooper throwaway a couple seasons ago in Big Bang Theory...sorry.

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