Coca-Cola: The Social Robot
The Social Robot allows teenagers to be part of the summer camp without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn't physically be there. Users could control of the robots and navigate them around the campus – talk with their friends, watch the shows, participate in the competitions and be part of the experience. The robots were a hit among the teens - they welcomed them to the camp, danced with them, sunbathed with them and surprised them. They became the stars of the show, as well as media magnets. But most importantly, they allowed everyone to share and be part of the experience.
Advertising Agency: GefenTeam, Israel