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The Recycling King

Agency: 
Published/Aired: 
June 2011
Description: 

Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created "The Recycling King" activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: "Recycling King".

Advertising Agency: Publicis, Israel

Comments (5)

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Highest Rated

Glut's picture
Glut
Activity Score 3937

what´s so good about this?

kleenex's picture
kleenex
Activity Score 43452

I say the idea works for me.

gadgets's picture
gadgets
Activity Score 1063

good idea. nice project.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

nice way of exploiting this particular feature of Facebook

DBB's picture
DBB
Activity Score 1216

Nothing special here..

Glut's picture
Glut
Activity Score 3937

what´s so good about this?

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