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The Happy Flag

Agency: 
Published/Aired: 
May 2013
Description: 

Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.

McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country.

Advertising Agency: McCann, Copenhagen, Denmark
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Directors: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriters: Rickard Beskow, Gabriel Miller
Account Supervisors: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee
Other credits: Søren Albrechtsen

Comments (14)

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Highest Rated

WH177Y's picture
WH177Y
Activity Score 95

Great work, what a nice little connection.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

pretty sweet

kleenex's picture
kleenex
Activity Score 43371

Cute...

Bill Me Now's picture
Bill Me Now
Activity Score 180

nice nice nice!

SuperPolle's picture
SuperPolle
Activity Score 155

Pure genius!

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

clever !!

sunshine22's picture
sunshine22
Activity Score 6

The way they have connected Denmark's flag with Coke is innovating...really connects with people!

brandlover's picture
brandlover
Activity Score 175

just perfect!

chiflete comunic's picture
chiflete comunic
Activity Score 91

Brillante!

Ad_boy's picture
Ad_boy
Activity Score 95

This is my kind of thing! Love it.

_______,
^ ^

erectus's picture
erectus
Activity Score 5326

Yes.

Chidi Lawrence's picture
Chidi Lawrence
Activity Score 16

Coca Cola has never reneged on its creativity for years. Nice one

CREATIVE_LAW

Jegsmiderdensgunokframig's picture
Jegsmiderdensgu...
Activity Score 2

I like it, but what about the ads for Indonesia, Monaco, Poland, Peru and Austria? Their flags are also in the original logo...

Austin Video Production's picture
Austin Video Pr...
Activity Score 1274

Nice. Very clever.

WH177Y's picture
WH177Y
Activity Score 95

Great work, what a nice little connection.

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