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Coca-Cola: Taxi of Movement

Advertising Agency: McCann, Santiago, Chile
Executive Creative Director: Guido Puch
Digital Integration Director: Cristian Leon
Creative Director: Patricio Navarrete
Account Director: Roberto Panatt
Copywriters: Jaime de la Sotta, Julio Celis
Art Directors: Pape Palacio, Pedro Chacón, Francisco Rojas
Account Directors: Constanza Vergara, Patricia Lillo
Producer: Daniela Salcedo
Production Company: CineMágica
Director: Dani Molina

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7 comments

kleenex's picture
kleenex
26204 pencils

So do I get more of a discount the more I ride the thing???

RITALIN's picture
RITALIN
91 pencils

Yeap. The more you move, the less you pay.

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

Perkptar's picture
Perkptar
391 pencils

I’m not much of a storytelling fan, but this one actually captivated my entertaining side of marketing. Nice work!

Andrés Téllez V.
consumo|sentido

Unacosaesunacosaotracosaesotracosa's picture
Unacosaesunacos...
174 pencils

And then what? they just get a discount? where's the change of behaviour, the awareness, the BIG idea. With all respect.

www1894's picture
www1894
2 pencils

Same idea, the more you break, the less you pay:

http://www.youtube.com/watch?v=SqCp_PTBIj0

MacMonkey's picture
MacMonkey
246 pencils

Is this supposed to make me forget that Coke makes you fat and gives you diabetes?

rauliten's picture
rauliten
383 pencils

Great work!

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