Coca-Cola: Taxi of Movement

Advertising Agency: McCann, Santiago, Chile
Executive Creative Director: Guido Puch
Digital Integration Director: Cristian Leon
Creative Director: Patricio Navarrete
Account Director: Roberto Panatt
Copywriters: Jaime de la Sotta, Julio Celis
Art Directors: Pape Palacio, Pedro Chacón, Francisco Rojas
Account Directors: Constanza Vergara, Patricia Lillo
Producer: Daniela Salcedo
Production Company: CineMágica
Director: Dani Molina

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kleenex's picture
26204 pencils

So do I get more of a discount the more I ride the thing???

RITALIN's picture
91 pencils

Yeap. The more you move, the less you pay.

Digital Integration Director of McCann Santiago

Perkptar's picture
391 pencils

I’m not much of a storytelling fan, but this one actually captivated my entertaining side of marketing. Nice work!

Andrés Téllez V.

Unacosaesunacosaotracosaesotracosa's picture
174 pencils

And then what? they just get a discount? where's the change of behaviour, the awareness, the BIG idea. With all respect.

www1894's picture
2 pencils

Same idea, the more you break, the less you pay:

MacMonkey's picture
246 pencils

Is this supposed to make me forget that Coke makes you fat and gives you diabetes?

rauliten's picture
383 pencils

Great work!

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